Job
Description
About HeavenGifts HeavenGifts was founded in 2007 and has been a pioneer in China's e-vapor industry, witnessing and driving the industry's rapid development. In 2009, we established heavengifts.com to embark on the international journey of e-vapor products, building a bridge for domestic brands to enter the global market. From 2018 to 2021, we successfully transformed into a global brand owner, launching renowned brands such as ELFBAR and LOST MARY. Our business now covers over 100 markets worldwide, with more than 100,000 retail outlets, serving over 50 million adult users. We are committed to becoming a globally recognized and trusted new generation tobacco brand. Job Responsibilities Develop and execute full-funnel digital marketing strategies across paid, owned, and earned channels (including Facebook, Google, TikTok, Instagram, YouTube, LinkedIn, etc.) to drive brand awareness and user acquisition in overseas markets. Manage and optimize paid advertising campaigns (PPC, social ads, display, video) to meet performance KPIs including CPA, ROAS, CTR, and conversion rate. Collaborate with creative, product, and content teams to produce localized and platform-optimized ad creatives. Analyze campaign data and generate actionable insights; produce weekly/monthly performance reports and strategic recommendations. Conduct A/B testing for landing pages, ad creatives, and audience segmentation to improve performance. Explore and manage influencer/KOL collaborations and affiliate partnerships in key markets. Stay up to date with digital marketing trends, platform algorithm changes, and competitor strategies. Requirements Bachelor’s degree in Marketing, Communications, E-commerce, or a related field. 3–6 years of digital marketing experience, preferably in cross-border e-commerce, consumer electronics, or lifestyle brands. Proficient in managing paid campaigns via Meta Ads Manager, Google Ads, TikTok Ads, etc. Hands-on experience with web analytics tools (e.g., Google Analytics, GA4, Data Studio, Mixpanel). Strong sense of data and performance analysis; ability to independently generate reports and insights. Experience with influencer marketing, content marketing, and CRM tools is a plus. Excellent written and verbal communication skills in English; ability to work across global teams. What You'll Gain by Joining Us Competitive salary and benefits, including health insurance, paid leave, and performance bonuses. The opportunity to work with top talents in a leading global company and make a real impact. Broad career development prospects and learning opportunities, with the company's full support for your professional growth. A positive and proactive corporate culture that encourages innovation and collaboration, providing a great working environment. HeavenGifts is looking forward to your joining and creating a brighter future together. HeavenGifts – Innovation, Sustainability, Responsibility. Show more Show less
