Digital Marketing Manager

Job Title

Location

Company

Experience Required

About Us

Health Gennie is a Preventive Health care IT concept based on the complete Health Care for anyone in need. With the Right health care at the right time, Patients can enjoy a healthy life style by staying connected with Health care providers and take control of their Health right from their home. We provide complete Health IT solutions which include complete EHR systems, Reporting and Analytics, Financial monitoring and solutions.

About the Role

Digital Marketing Manager

Key Responsibilities:

1. SEO (Search Engine Optimization):

• Perform keyword research and implement best SEO practices
• Optimize website content, meta-tags, internal linking, and loading speed
• Conduct regular technical SEO audits and implement necessary improvements
• Build high-quality backlinks through ethical link-building strategies
• Track and analyze website traffic and search rankings using Google Analytics, Search Console, and other SEO tools
• Generate monthly reports on performance and improvement areas

2. SMO (Social Media Optimization):

• Develop and implement creative social media strategies across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.)
• Design engaging content and coordinate with designers for visual creatives
• Increase reach, engagement, and followers organically and through paid campaigns
• Monitor, respond to, and engage with audiences on all social media platforms
• Run contests, polls, and other campaigns to increase brand visibility

3. Digital Marketing Management:

• Handle paid ads campaigns on Google Ads and social media platforms
• Monitor ad performance and ensure ROI optimization
• Manage email marketing campaigns and lead nurturing workflows
• Stay up-to-date with digital marketing trends, tools, and algorithm changes
• Collaborate with content writers, designers, and tech teams as needed

Requirements:

• Proven experience in SEO, SMO, and overall digital marketing
• Strong knowledge of Google tools (Analytics, Search Console, Ads, Tag Manager)
• Proficiency in tools like SEMrush, Ahrefs, Canva, Meta Ads Manager, etc.
• Excellent communication skills (written and verbal)
• Ability to work independently and take full ownership of digital marketing activities
• Creative mindset and attention to detail

Preferred Qualifications:

• Bachelor’s degree in Marketing, Digital Media, Communications, or related field
• Experience in healthcare or health tech industry is a plus

Immediate joiners preferred