Digital Marketing Manager

Job Title: Digital Marketing Manager

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Job Summary

Digital Marketing Manager

US legal services sector

performance marketing

US-based digital campaigns

Key Responsibilities

Digital Campaign Management

• Plan, execute, and optimize paid campaigns on Google Ads, Meta (Facebook & Instagram), and LinkedIn
• Perform A/B testing, track KPIs, and continuously refine campaign strategies to boost ROI
• Work with creative teams to produce ad creatives and landing pages that convert
  

Social Media Strategy

• Build and manage organic and paid strategies across LinkedIn, Facebook, Instagram, and Twitter
• Promote the brand through legal blogs, case studies, and industry-relevant content
• Enhance engagement and audience growth in the US legal segment
  

SEO & Website Optimization

• Collaborate with SEO experts to improve organic rankings, technical SEO, and content visibility
• Identify high-intent keywords and optimize content to attract and retain legal clients
  

Analytics & Reporting

• Use tools like Google Analytics, Search Console, Meta Business Suite, and others to monitor performance
• Generate and present weekly/monthly marketing dashboards and ROI-driven reports
• Analyze data trends and suggest actionable improvements
  

Email Marketing & Lead Generation

• Create and manage email workflows, lead magnets, and gated content for lead generation
• Run campaigns via LinkedIn Sales Navigator and email marketing tools
  

Public Relations

• Coordinate with PR agencies for press releases, interviews, and media coverage
• Align PR activities with digital marketing milestones and achievements
  

Managerial Responsibilities

• Lead, mentor, and supervise the digital marketing team across all functions
• Build and implement strategic digital marketing plans aligned with company goals
• Conduct performance reviews, manage workloads, and foster team collaboration
• Make data-backed strategic and operational decisions
• Promote a high-performance, innovative, and accountable team culture
• Ensure all marketing activities align with legal industry standards and brand voice
  

Requirements

• 7–8 years of experience in managing paid digital campaigns (Google, Meta, LinkedIn)
• Mandatory experience in US digital marketing
• Strong knowledge of SEO, digital analytics, and content marketing
• Proficiency in tools such as Google Ads, Meta Ads Manager, Google Analytics, and email marketing platforms
• Prior experience in managing teams and developing marketing strategies
• Experience in legal services marketing is a strong plus
• Excellent leadership, communication, and decision-making skills