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Job Type

Full Time

Job Description

Digital Marketing Manager

 

Responsibilities

  • Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, email marketing, content marketing, and display advertising.
  • Manage and optimize paid advertising campaigns (Google Ads, Meta Ads, LinkedIn, etc.).
  • Oversee the company website and landing pages, ensuring user experience (UX), SEO optimization, and conversion rate improvements.
  • Monitor and analyze digital marketing performance metrics using tools like Google Analytics, Google Search Console, and other platforms.
  • Collaborate with internal teams and external agencies to produce high-quality content and campaigns.
  • Manage digital marketing budgets and ensure ROI optimization.
  • Drive customer engagement and retention through CRM and email marketing strategies.
  • Stay updated on digital trends, algorithm changes, and industry best practices.
  • Conduct competitor analysis and market research to identify growth opportunities.
  • Lead, mentor, and manage a team of digital marketers and content creators (if applicable).


Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 4–7 years of proven experience in digital marketing, with at least 2 years in a managerial role.
  • Strong knowledge of SEO, SEM, PPC, social media marketing, email campaigns, and analytics tools.
  • Hands-on experience with tools like Google Ads, Facebook Ads Manager, HubSpot/Mailchimp, SEMrush/Ahrefs, and Google Analytics.
  • Excellent analytical, project management, and communication skills.
  • Creative mindset with attention to detail and a results-driven attitude.

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