Digital Marketing Manager – E-Commerce & Analytics

About Linen Trail

Linen Trail is a premium slow fashion brand that has been crafting 100% Pure Linen apparel for over a decade. As India’s largest pure linen collection, we combine quiet luxury, sustainability, and craftsmanship to deliver timeless clothing for discerning customers. We are a fast-growing direct-to-consumer (D2C) business with a strong digital-first DNA.

Role Overview

We are looking for a Digital Marketing Manager with strong E-Commerce experience who is highly data-driven and analytical. The role requires someone who can manage digital ad campaigns, performance dashboards, and actionable insights to help scale our online business. You will work directly with the founders and cross-functional teams to optimize spend, improve ROI, and strengthen our e-commerce engine.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across Meta, Google, and other performance channels.
• Manage Shopify store analytics, marketing dashboards, and funnel tracking.
• Build, maintain, and automate reports & dashboards for performance monitoring (CAC, LTV, ROAS, retention, cohorts, etc.).
• Drive customer acquisition, retention, and revenue growth through insights-led decision-making.
• Collaborate with design/content teams to test creatives, messaging, and offers for better conversions.
• Manage SEO, SEM, remarketing, and email/WhatsApp campaigns.
• Work with production, operations, and support teams to ensure seamless e-commerce performance.
• Stay updated on industry best practices, tools, and trends to ensure competitive advantage.

Requirements

• 2–4 years of experience in Digital Marketing / E-Commerce Growth roles.
• Hands-on experience with Meta Ads, Google Ads, Shopify, and Analytics platforms.
• Strong skills in data analysis, dashboard building (Google Data Studio, Sheets, Excel, etc.), and reporting.
• Understanding of Cohort Analysis, Funnel Optimization, and A/B Testing.
• Knowledge of retention tools (Klaviyo, Contlo, WhatsApp, Zoho CRM, etc.) is a plus.
• Must be data-oriented, structured, and proactive in problem-solving.
• Comfortable working in a fast-paced D2C startup environment with ownership of outcomes.

What We Offer

• Opportunity to shape and scale a premium slow fashion brand.
• Direct exposure to brand-building and e-commerce strategy.
• Competitive salary aligned with experience + growth opportunities.
• A lean, collaborative environment where data and creativity meet.

Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person