Digital Marketing Manager

Job Title

Manager – Product Digital Marketing (UG Products: CUET, IPM, BBA, Law)

Role Overview

This role is responsible for strategizing, executing, and optimizing digital marketing

initiatives for Career Launcher’s undergraduate products, including CUET, IPM, BBA

and Law. The ideal candidate is data-driven, creative, and comfortable working in a fast-

paced, cross-functional environment with ownership over performance marketing,

organic growth, and digital sales funnels.

Key Responsibilities

• Develop and manage integrated digital marketing campaigns across Meta & Google Ads to drive lead generation, optimize return on ad spend (ROAS), and scale monthly paid acquisition efforts.
• Allocate and optimize digital budget to maximize paid lead volume and minimize cost per lead (CPL).
• Execute SEO and content marketing strategies to increase organic website traffic and grow annual lead pipelines, maintaining strong capture and conversion ratios.
• Drive social media growth and engagement by managing cross-platform channels and creating impactful content, including reels and creative posts.
• Build and manage automated outreach and nurturing workflows using CRM platforms (LS).
• Take complete ownership for UG product segment and actively coordinate with different stakeholders including product, sales and support extending to senior management as well
• Orchestrate multi-channel communication campaigns via SMS, WhatsApp, and Email, tracking and improving channel performance.
• Collaborate closely with product, content, and sales teams to streamline funnel management and ensure a cohesive customer journey.
• Monitor campaign performance using analytics tools and report KPIs to stakeholders, recommending data-driven actions for continuous improvement.
•  Stay up-to-date with digital marketing trends, tools, and best practices, especially in the EdTech and UG entrance domains.

Desired Qualifications

• Bachelor’s/Master’s degree in Marketing or a related field.
• 4+ years of relevant experience in digital marketing, preferably in the EdTech industry.
• Proven expertise in Meta & Google Ads, SEO, content marketing, and CRM- based lead management. Strong analytical skills with proficiency in web analytics and marketing automation platforms.
• Creative mindset with the ability to produce engaging digital content.
•  Excellent communication, project management, and cross-functional collaboration abilities.