Digital Marketing Manager

Role Overview: As a Digital Marketing Specialist at the company, you will be responsible for managing the in-house digital marketing efforts to increase brand awareness, engagement, and lead generation. Your main focus will be to develop, implement, track, and optimize digital marketing campaigns across various channels such as social media, email, SEO, SEM, and content marketing. Key Responsibilities: - Develop and execute digital marketing strategies aligning with company goals. - Plan and implement campaigns including SEO/SEM, social media, email, and display advertising. - Manage end-to-end campaign execution for timely delivery and optimization. - Coordinate with the content team to produce high-quality content for digital channels. - Oversee content updates and new content creation on the website, blog, and social media. - Develop and manage social media calendar, creating engaging posts and engaging with followers. - Implement SEO best practices to improve website ranking and drive organic traffic. - Track and analyze website traffic, campaign performance, and user engagement using analytical tools. - Develop and execute email marketing campaigns, segment audiences, and optimize campaign performance. Qualifications: - Bachelors degree in Marketing, Business, Communications, or related field. - 3+ years of digital marketing experience, preferably in an in-house role. - Proficiency in digital marketing tools and platforms like Google Analytics, Google Ads, and SEO tools. - Strong understanding of social media platforms, content creation, and analytical skills. - Ability to manage multiple projects, meet deadlines, and work collaboratively with teams. - Knowledge of HTML/CSS and basic graphic design skills is a plus.,