Digital Marketing Manager

Billu Personal Care

JD Digital Marketing Lead

Position Type

Location

Salary-

Experience:

Responsibilities

• Responsible for the day-to-day management (plan to execution) of paid digital marketing campaigns which can include paid search, display and social advertising strategies across all platforms for all funnels of marketing

• Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition

• Identifies trends and insights, and optimizes spend and performance based on the insights

• Collaborates with internal teams to develop A/B testing and optimize user experience and generate positive results

• Manage budgets and allocate resources effectively to achieve maximum ROI on marketing initiatives.

• Track, measure and report performances of all digital marketing campaigns, SEO, and other metrics

• Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders

• Maintain consistent brand messaging throughout all platforms

• Suggest activities for improving the quality of online content

• Support Marketing manager in budgets and strategies and work closely with the marketing team

• Monitor, track, and report on digital marketing metrics and provide insights to guide future strategies.

• Stay informed about competitor activity, market trends, and customer behaviour to identify growth opportunities.

Requirements:

• Bachelor's degree in marketing, Communication, Designing, or related field

• Good knowledge of AI tools to generate creatives and videos. 

• 5+ years of proven experience in media buying and campaign management (paid ads) preferably in D2C/E-Comm sector

• Excellent knowledge of SEO, Ads manager of - Meta, Google (Ads, DV360, YouTube, Analytics, Optimize etc.) and other digital platforms

• In-Depth exceptional understanding of Google ads, Facebook ads manager and GA4 is mandatory

• Proven experience in managing and structuring multiple high budget campaigns, with ad groups and tons of creatives simultaneously

• Proficient in tools like – GA4, Hootsuite, SEMRush, MS Office, and other digital marketing tools

• Highly creative with excellent analytical abilities with skills to develop campaigns as per the Marketing Funnels

• Good with media buying to develop strategies and marketing analytics to present to the management

• Exceptional multi-tasking skills

• Strong problem-solving and communication skills

• Creative thinking and problem-solving skills to adapt to changing market dynamics.

• Strong leadership and team management skills, fostering collaboration and growth within the team.

Benefits:

• Work in a remote and flexible environment, enabling work-life balance.

• Collaborate with a diverse team of professionals passionate about the brand's success.

• Competitive compensation package with performance-based incentives.

Join us in our journey to elevate Billu Personal Care’s digital presence and drive meaningful growth. If you're ready to lead impactful marketing initiatives and shape the brand's success story, apply today!