Digital Marketing Manager

14 years

0 Lacs

Posted:1 week ago| Platform: Linkedin logo

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On-site

Job Type

Full Time

Job Description

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Job Summary

Digital Marketing Manager


Key Responsibilities

  • Strategy Development & Execution:

    Develop and implement comprehensive digital marketing strategies aligned with business goals.
  • Performance Marketing:

    Manage SEO, SEM, PPC, Google Ads, and social media advertising campaigns.
  • Social Media & Content Marketing:

    Drive engagement and reach across platforms through creative content, reels, videos, blogs, and influencer collaborations.
  • Campaign Management:

    Plan, execute, and optimize digital campaigns to maximize ROI.
  • Brand Awareness & Online Reputation:

    Strengthen brand presence and monitor online reputation across digital channels.
  • Email & WhatsApp Marketing:

    Build customer engagement and retention strategies through personalized campaigns.
  • Website Optimization & E-commerce Marketing:

    Enhance user experience, conversion rates, and sales performance on digital platforms.
  • Analytics & Reporting:

    Track, measure, and report campaign performance using tools like Google Analytics, HubSpot, SEMrush, etc.
  • Innovation & Trends:

    Stay ahead of digital marketing trends, tools, and AI-driven solutions.
  • Team Leadership:

    Lead and mentor the digital marketing team while collaborating with design, sales, and product teams.

Qualifications & Skills

  • 10 –14 years of proven experience in

    Digital Marketing & Performance Marketing

    .
  • Bachelor’s/Master’s degree in Marketing, Business, or related field.
  • Strong expertise in

    SEO, SEM, social media advertising, email & WhatsApp marketing, influencer marketing, and analytics

    .
  • Proficiency in tools like

    Google Analytics, Facebook Ads Manager, HubSpot, SEMrush

    .
  • Strong leadership, communication, and analytical skills.

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