Digital Marketing Manager

About Us:

Agix International Pvt. Ltd.

Key Responsibilities:

Performance Marketing:

Plan, execute, and optimize paid ad campaigns on Google, Facebook, Instagram, and LinkedIn.

Analyze and improve campaign ROI, CPL, CPA, and other key performance metrics.

Work with landing pages, A/B testing, and lead nurturing funnels.

Social Media Management:

Create and schedule engaging content across platforms (LinkedIn, Instagram, Facebook, etc.).

Monitor trends, manage community engagement, and grow follower base organically.

Coordinate with the design team for visual content and reels.

Email Marketing:

Develop and manage email campaigns using tools like Mailchimp, Klaviyo, or similar.

Segment audiences, run automation flows, and track open rates, CTRs, and conversions.

Content Marketing:

Write, curate, or oversee blogs, ad copies, newsletters, and website content.

Collaborate with design and product teams for cohesive storytelling and brand voice.

Reporting & Analysis:

Use Google Analytics, Meta Ads Manager, and other tools to generate actionable reports.

Present insights, trends, and strategic recommendations regularly.

Key Requirements:

2–5 years

Proven success in running performance campaigns with measurable results.

Familiarity with tools like Google Ads, Meta Ads Manager, Mailchimp, SEMrush, etc.

Strong content sense, writing skills, and basic understanding of visual aesthetics.

Excellent analytical and communication skills.

• Bachelor's degree in Marketing, Communications, or related field.