Posted:2 weeks ago|
Platform:
On-site
Full Time
● Basic to intermediate understanding of both PPC and SEO concepts
● Hands-on experience with Google Ads, Meta Ads Manager, Google Analytics, and Google Tag Manager
● Familiarity with SEO tools such as SEMrush, Ahrefs, Screaming Frog, or Google Search Console
● Knowledge of digital marketing metrics like CTR, CPC, Quality Score, organic CTR, and domain authority
● Strong analytical skills and a data-driven mindset
● Ability to support tracking, UTM tagging, and conversion setup
● Proficiency in Excel-Google Sheets for reporting
● Strong written communication skills for ad copy and SEO content suggestions
● Conduct keyword research, competitor benchmarking, and audience targeting for paid campaigns
● Write compelling ad copy and help with A-B testing
● Monitor campaign performance using tools like Google Ads, Meta Ads Manager, and Google Analytics
● Track conversions and optimize campaigns for KPIs like ROAS, CTR, CPC, and CPA
● Prepare performance reports and dashboards for internal teams or clients.
● Conduct keyword research for organic search growth using tools like Google Keyword Planner, SEMrush, or Ahrefs
● Assist with on-page SEO- optimizing meta titles, meta descriptions, header tags, and internal linking
● Support technical SEO tasks such as site speed improvements, sitemap submissions, and fixing crawl errors
● Help with content optimization for blogs, landing pages, and product-service pages to improve search rankings
● Monitor and report on keyword rankings, organic traffic trends, and SEO KPIs
● Support link-building outreach campaigns and off-page SEO initiatives
● Stay updated on Google algorithm changes and SEO best practices
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