Digital Marketing Lead – AI ( 7 to 12 yrs)

Digital Marketing Lead – AI (WFH)

Location: Remote (Work From Home)

Experience: 7–12 Years

Mode of Engagement: Full-time

No. of Positions: 3

Educational Qualifications: Bachelor’s degree in Marketing, Business, Communications, Computer Science, or related field (MBA preferred).

Industry: IT / Digital Solutions / AI Services

Notice Period: Immediate

What We Are Looking For

• Lead and manage data-driven digital marketing initiatives across global markets.
• Leverage AI-powered tools and automation platforms to optimize marketing performance.
• Develop and execute AI-driven content strategies using generative AI and automation workflows.
• Drive performance marketing optimization across SEO, SEM, paid ads, and multi-channel campaigns.

Responsibilities

• Develop and execute end-to-end digital marketing strategies using AI tools and automation platforms.
• Manage SEO, SEM, paid campaigns, social media, email automation, and content distribution across global channels.
• Utilize AI tools (ChatGPT, Gemini, Jasper, Copy.ai, HubSpot AI, etc.) for content generation, personalization, and segmentation.
• Track campaign performance using analytics dashboards and optimize using predictive modeling.
• Improve conversions through AI-enabled A/B testing, landing page optimization, and funnel improvements.
• Work with sales and product teams to align marketing roadmaps with business goals.
• Oversee content creation for blogs, LinkedIn, website pages, case studies, and marketing collaterals.
• Implement marketing automation for lead generation, nurturing, scoring, and remarketing.
• Monitor industry trends, competitor movements, and emerging AI marketing technologies.

Qualifications

• 7–12 years of experience in digital marketing, with at least 2+ years using AI-driven marketing tools.
• Strong experience with Google Ads, Meta Ads, LinkedIn Ads, SEO tools, and marketing automation platforms.
• Hands-on expertise with AI tools such as ChatGPT, Midjourney, Jasper, Writesonic, HubSpot AI, Zapier AI, etc.
• Thorough knowledge of SEO, SEM, PPC, content strategy, and multi-channel lead-generation funnels.
• Experience with CMS platforms, CRM systems, analytics dashboards, and marketing automation workflows.
• Strong communication, leadership, and stakeholder management skills.
• Knowledge of generative AI workflows and prompt engineering is a plus.