Digital Marketing Head

MEX is looking for a highly motivated and experienced Head of Marketing to lead marketing initiatives for our events and conferences division. The ideal candidate will be responsible for designing and executing comprehensive marketing strategies, driving brand awareness, and ensuring the successful promotion of various corporate events, conferences, and offsite activities. Key Responsibilities: Develop and implement marketing strategies to promote corporate events, conferences, and related services. Lead and manage marketing campaigns, both digital and traditional, to drive attendees engagement and business growth. Oversee content creation, social media marketing, and digital advertising to strengthen brand positioning. Collaborate with the sales team to align marketing efforts with business goals and drive revenue. Analyse market trends, competitor activities, and customer feedback to adjust marketing strategies. Manage marketing budgets, track KPIs, and report on the effectiveness of campaigns. Build partnerships and relationships with media, industry influencers, and vendors. Ensure that all marketing initiatives align with the companys mission and vision. Qualifications: 5-8 years of experience in marketing, specifically within the events or conferences industry. Proven track record of creating and executing successful marketing campaigns. Strong leadership, strategic thinking, and project management skills. Excellent communication, analytical, and problem-solving abilities. Experience with digital marketing tools, analytics, and CRM systems. Ability to work in a fast-paced, deadline-driven environment. Preferred Skills: Experience in managing large-scale corporate events or conferences. Familiarity with B2B marketing strategies.