Digital Marketing Expert

The Role

We are seeking a versatile and results-oriented Digital Marketing and Web Specialist to drive our digital strategy and manage all web properties. This role requires a unique balance of technical expertise (website development/maintenance) and strategic marketing skills (SEO, SEM, Lead Generation). You will be directly responsible for increasing qualified leads for our financial and compliance services, optimizing our conversion funnel, and maintaining a secure, high-performing website.

Key Responsibilities

Digital Marketing & Strategy (Focus on Lead Generation)

• Search Engine Marketing (SEM): Plan, execute, and manage all Pay-Per-Click (PPC) and paid social media campaigns (e.g., Google Ads, LinkedIn) to generate high-quality leads for services like Company Registration and Tax Filing.
• SEO & Content: Develop and implement technical and on-page SEO strategies to improve organic rankings for relevant financial and compliance keywords (e.g., "GST filing in Kerala," "Startup registration India").
• Landing Page Optimization: Design, build, and A/B test high-converting landing pages focused on capturing customer information for specific services.
• Email Marketing: Manage the end-to-end process of email campaigns (segmentation, design, deployment) to nurture prospects and engage existing clients.
• Analytics: Track and analyze key performance indicators (KPIs) across the website and marketing campaigns using Google Analytics and Google Tag Manager to inform data-driven decisions.

Website Development & Maintenance (Focus on Security and Performance)

• Technical Health: Ensure the stability, security, and optimal performance of all company websites, which is critical for a financial services firm.
• Web Development: Implement design changes, functional updates, and necessary integrations (e.g., CRM, scheduling tools) using HTML, CSS, and JavaScript.
• Content Management System (CMS) Management: Oversee content updates, user permissions, and plugin management for our primary CMS (e.g., WordPress).
• Technical SEO: Focus on backend factors like site speed, mobile responsiveness, and schema markup to maximize search visibility and user experience.
• Troubleshooting: Rapidly diagnose and resolve technical issues, ensuring minimal downtime for crucial service pages and lead forms.

Job Types: Full-time, Permanent

Pay: ₹10,240.36 - ₹33,037.63 per month

Work Location: In person