Digital Marketing Expert

Role Description

Key Responsibilities

• Develop and implement effective SEO strategies to improve organic search rankings and increase web traffic.
• Conduct keyword research, competitor analysis, and site audits to identify opportunities for optimization.
• Optimize website content, landing pages, and blog posts for on-page and off-page SEO.
• Plan and execute Google Ads and social media campaigns (Facebook, LinkedIn, Instagram, etc.) with a focus on brand awareness and engagement.
• Collaborate with content creators and web developers to ensure SEO best practices are properly implemented.
• Monitor website performance using Google Analytics, Search Console, and SEO tools (Ahrefs, SEMrush, etc.).
• Track and report on digital marketing metrics and campaign performance.
• Identify trends and insights to refine marketing strategies for better reach and engagement.
• Stay updated with the latest trends, algorithm updates, and best practices in SEO and digital marketing.
  

Required Skills & Qualification

• Proven experience (2–5 years) in SEO and digital marketing roles.
• Strong knowledge of Google Analytics, Search Console, SEMrush, Ahrefs, Google Ads, and Meta Ads Manager.
• Excellent understanding of on-page, off-page, and technical SEO.
• Experience in content marketing and keyword optimization.
• Analytical mindset with strong reporting and data interpretation skills.
• Good understanding of social media algorithms and engagement strategies.
• Ability to work independently and manage multiple campaigns simultaneously.