Digital Marketing Expert

Role Overview

Digital Marketing Expert

full-stack digital marketer

Key Responsibilities

• Website & WordPress Management

  Optimize performance, landing pages, and lead conversion.

• SEO & Content Strategy

  – Build organic presence via keyword research, on-page & off-page SEO, and content optimization.

• Paid Ads & Demand Generation

  – Run ROI-driven Google Ads & LinkedIn Ads campaigns, including ABM and remarketing.

• Marketing Automation & CRM

  – Use HubSpot/Marketo/Salesforce for nurturing, drip campaigns, and funnel optimization.

• Conversion Rate Optimization (CRO)

  – A/B test ads, landing pages, CTAs for higher conversions.

• Analytics & Reporting

  – Track KPIs via GA4, Search Console, Tag Manager, and CRM dashboards.

• Content & Thought Leadership

  – Collaborate on blogs, whitepapers, case studies, webinars, and event promotion.

Required Skills & Experience

• 4–7 years in

  Digital Marketing for B2B SaaS

  (cybersecurity/security preferred).
• Expertise in

  WordPress, SEO, SEM, Google Ads, LinkedIn Ads

  .
• Strong knowledge of

  lead generation, demand gen, ABM & CRM tools

  .
• Proven experience in

  CRO, analytics, and ROI-driven execution

  .
• Excellent

  copywriting & messaging skills

  tailored to enterprise buyers.
• Familiarity with

  compliance frameworks (SOC2, HIPAA, GDPR)

  a plus.

Nice-to-Have Skills

• Design skills (Canva, Figma, Adobe Suite).
• Video marketing & webinar promotion experience.
• Event marketing (cybersecurity conferences/webinars).
• Affiliate/partner marketing exposure.
• Strong

  budget management

  skills.

Performance Metrics (KPIs)

The candidate will be evaluated on measurable outcomes, including:

• Website Traffic & SEO

  :
• Increase organic traffic by

  30–40% within 6–9 months

  .
• Rank for at least

  10–15 high-intent security/SaaS keywords

  .

• Lead Generation & Ads

  :
• Deliver

  25–40 qualified B2B leads per month

  via Google Ads, LinkedIn Ads, SEO, and social campaigns.
• Maintain

  Cost Per Lead (CPL) within target range

  (to be defined by budget).
• Achieve

  3–5% average CTR

  on paid campaigns.

• Conversion Rate Optimization

  :
• Improve landing page conversions by

  20% within 6 months

  .
• Conduct ongoing

  A/B tests

  to increase MQL SQL conversion.

• Demand Generation & ABM

  :
• Run at least

  2 successful ABM campaigns per quarter

  targeting enterprise accounts.
• Increase engagement rate with CISO/CIO personas.
  

• Content & Brand Growth

  :
• Support

  2–3 thought leadership pieces per month

  (blogs, case studies, whitepapers).
• Increase RemoteDesk’s

  LinkedIn engagement & followers by 25%+ in 12 months

  .

Why Join RemoteDesk?

• Be part of a

  fast-growing SaaS cybersecurity company

  with global reach.
• Lead

  end-to-end digital marketing initiatives

  with real business impact.
• Work closely with leadership & sales in a collaborative, innovative culture.

• Industry

  : B2B SaaS, Cybersecurity / Security Solutions