Digital Marketing Expert

As a Digital Marketing Expert at our company, you will lead the development and enhancement of digital campaigns across various channels to elevate brand visibility, enhance traffic & conversions, and utilize your hands-on expertise throughout the campaign lifecycle. Your responsibilities will include: - Strategizing and executing digital marketing initiatives encompassing SEO/SEM, content creation, social media management, email marketing, and display advertising. - Creating compelling content such as blogs, ad copy, graphics, and landing pages. - Managing social media channels and editorial calendars. - Setting up and optimizing PPC campaigns using platforms like Google Ads and Meta Ads. - Monitoring expenditure and return on investment using tools like Google Analytics and Excel. - Conducting A/B testing and implementing strategies for conversion optimization. - Staying updated on the latest digital marketing trends, tools, competitor activities, and emerging channels. The ideal candidate for this role should have: - At least 3 years of experience in digital marketing. - A Bachelor's degree in Marketing, Business, Communications, or related fields. - Certifications from reputable entities like Google and HubSpot. - Proficiency in technical skills such as SEO, SEM, PPC campaign tools, web analytics tools, email marketing platforms, and CMS systems. - Soft skills including analytical thinking, effective communication, creativity in content and design, project management abilities, and the capacity to work independently and collaboratively. Joining our team will provide you with the opportunity to be part of a high-growth environment, where you can shape strategies, influence outcomes, and progress alongside the business. You will work in a collaborative culture with cross-functional teams and mentors, fostering continuous learning and professional development. This is a full-time position with a day shift schedule located in person.,