Digital Marketing Executive

Experience Level: 2-3 Years 

Agency Experience: Preferred

About the Role:

We are seeking a highly motivated and data-driven Digital Marketing Executive to join our dynamic team. The ideal candidate will have 2-3 years of proven experience in a fast-paced agency environment, demonstrating a strong understanding of various digital marketing channels and a knack for driving measurable results. This role is crucial for executing digital campaigns, performance analysis and optimization.

Key Responsibilities:

• Campaign Management & Execution:
• Develop, execute, and manage digital marketing campaigns across multiple channels, including paid media and social media, 
• Conduct keyword research, competitive analysis, and audience segmentation to inform campaign strategy and content creation.
• Assist in the formulation of digital strategies to build a lasting connection with target audiences and achieve KPI’s.
• Paid Media & Performance Marketing:
• Set up and optimize paid advertising campaigns on platforms such as Google Ads, Meta Ads (Meta/Instagram), LinkedIn Ads, and others.
• Conduct A/B testing on ad creatives, copy, and landing pages to improve campaign effectiveness.
• Monitor and analyze campaign performance 
• Analytics & Reporting:
• Utilize analytics tools to track website traffic, user behavior, and campaign performance.
• Prepare and present comprehensive monthly/quarterly reports to clients, providing actionable insights and recommendations based on data.
• Communicate campaign results clearly to required teams managers.
• Technical & Operational Skills:
• Proficiency in setting up and managing tracking codes and tags using Google Tag Manager (GTM).
• Expertise in Google Analytics for monitoring and analyzing website performance, user journeys, and goal completions.
• Collaborate with developers to ensure proper implementation of tracking pixels, event tracking, and other technical requirements.
• Strong understanding of how GTM and Google Analytics work together to provide accurate and detailed reporting.
• Collaboration & Communication:
• Work closely with internal teams, including account managers, content creators, designers, and web developers, to ensure campaigns are cohesive and aligned with client objectives.
• Maintain excellent communication providing updates, and managing expectations.
• Stay up-to-date with the latest digital marketing trends, algorithm changes, and best practices.



Required Skills and Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• 2-3 years of professional experience as a Digital Marketing Executive or similar role, with agency experience highly preferred.
• Proven experience in managing PPC, social media etc.
• Strong knowledge of digital marketing concepts and best practices.
• Proficiency with key digital marketing tools, including:
• Google Analytics (GA4)
• Google Tag Manager (GTM)
• Google Ads & Meta Ads Manager
• Social media management tools (e.g., Hootsuite, Sprout Social)
• Email marketing platforms (e.g., Mailchimp, HubSpot)
• Excellent analytical skills and the ability to translate complex data into clear, actionable insights.
• Strong written and verbal communication skills.
• Ability to manage multiple projects simultaneously, work under pressure, and meet deadlines.
• Creative mindset with a passion for innovation and problem-solving.
• Certifications in Google Ads, Google Analytics, or similar are a plus.