About The Organization
VMax is a holistic Wellness platform that strives to encourage and inspire people to adopt a healthy lifestyle. We have an enthusiastic and knowledgeable team that provides bespoke fitness and nutrition plans tailored to individual requirements. Our goal is to transform the lives of at least 1 million people (about the population of Delaware) and eradicate most of the lifestyle diseases caused by obesity, which include diabetes, heart disease, thyroid issues, high blood pressure, depression, PCOS, and some types of cancer.
J
ob Summary: -We are seeking a tech-savvy and creative “Digital Marketing Executive” to join our team in Coimbatore. This is a full-time, onsite role, and the ideal candidate will be responsible for planning and managing digital campaigns, tracking performance, and working with teams to ensure brand consistency. The role includes content support, data analysis, website updates, and staying current with marketing trends.
Roles And Responsibilities
- Demonstrate proven experience as a Pardot Specialist or in a similar marketing automation role.
- Possess in-depth knowledge of marketing automation tools such as HubSpot, Zoho, Salesforce, and their integrations.
- Devise and execute Direct-to-Consumer (D2C) integrated marketing campaigns focused on customer acquisition and retention.
- Oversee the end-to-end process of campaign implementation, tracking, and performance measurement.
- Collaborate with internal teams and external agencies (e.g., designers, animators, printers) to execute campaign activities effectively.
- Manage marketing campaigns within a defined budget and report any overspending.
- Write, edit, and proofread marketing content and promotional materials.
- Ensure brand consistency and adherence to the organization’s identity across all campaigns and communications.
- Deliver regular campaign performance reports, including web analytics and KPI evaluations.
- Monitor and measure Return on Investment (ROI) for all campaigns.
- Ensure all marketing materials are accurate and obtain formal sign-off when necessary.
- Leverage data insights to inform the creation and evaluation of both new and existing campaigns.
- Take ownership of trade show and exhibition planning and execution.
- Administer and update company website(s) to ensure alignment with marketing efforts.
- Stay updated on current marketing trends, tools, and best practices.
Qualification and
experience: -
- Bachelor's / master's degree/ Relevant Professional Qualifications
- Overall 2 years, at least 1 Year in social media, 1 Year in Search Engine Marketing, Tool Implementation / Marketing Automations
- A passion for health, wellness, and fitness is a plus.
- Develop and manage digital marketing campaigns - In-depth experience with Google, Facebook, LinkedIn, Instagram, YouTube, and Twitter advertising products.
- A strong track record in measured consumer campaigns - Familiarity with planning, implementing, and analyzing online marketing campaigns across various digital marketing channels.
- Create and execute email-based marketing campaigns - Proven track record of delivering tangible results within their respective functions.
- Knowledge of online marketing and a good understanding of major marketing channels.
- Proficiency with AdWords Editor, Google Analytics, and Adobe Omniture.
- Design and implement direct email and WhatsApp marketing campaigns.
- Analyze email campaigns and suggest improvements.
Certifications (Any Two Of The Following Required)
- Google Analytics IQ Certification
- Hootsuite Social Marketing Certification
- Google Ads Certification
- Digital Garage: Fundamentals of Digital Marketing Certification
- YouTube Certification
- Facebook Blueprint Certification
- Twitter Flight School Certification
- LinkedIn Certification
Skills: social media marketing,email marketing,salesforce,google analytics,marketing automation,sem,content creation,adwords,campaign management,digital marketing,pardot,data analysis,search engine marketing,consumar campaigns,zoho,digital marketing executive,hubspot,youtube marketing,instagram insights,tools implementation,roi measurement
