Digital Marketing Executive

Role Objectives

• Develop and execute high-converting paid advertising campaigns on Meta (Facebook, Instagram), Google Ads, and other relevant platforms.
• Design and publish visually compelling content (ads, banners, product visuals) to support product launches and ongoing campaigns.
• Optimize Amazon product listings and Shopify store for discoverability, SEO, and conversion.
• Collaborate with the leadership team to refine brand messaging, product positioning, and customer targeting.

Social Media Marketing

• Plan and execute paid campaigns (Meta Ads Manager, Google Ads) with performance reporting (ROAS, CTR, CPA).
• Manage content calendar and day-to-day posting across Instagram, Facebook, and emerging platforms.
• Conduct audience segmentation, lookalike creation, and retargeting strategies to optimize ad delivery.

Graphic Design

• Design social media creatives, email banners, and product labels using tools like Adobe Photoshop, Illustrator, Canva, or similar.
• Collaborate with product and packaging teams to ensure consistency in brand visual identity.

Marketplace and Website Optimization

• Work with tools like Helium10, Amazon Seller Central, and Shopify to update product listings, keywords, and A+ content.
• Monitor product reviews, ratings, and customer feedback to inform future campaigns and creatives.
• Ensure content and visual assets are optimized for mobile-first consumption.

Analytics & Reporting

• Analyze campaign performance and produce weekly/monthly reports.
• Provide actionable insights to improve campaign effectiveness and ROI.

Qualifications

• Running paid social media ads (Meta, Google)
• E-commerce marketing (Amazon & Shopify platforms)
• Graphic design for digital marketing
• Proficiency with analytics tools (Meta Ads Manager, Google Analytics, Amazon Insights).
• Strong visual aesthetic and attention to detail in content creation.
• Excellent command of written English.
• Experience with tools such as Canva, Photoshop, Illustrator, or equivalent.
• Must be willing to work full-time from our office in Kochi, Kerala.

Bonus Skills

• Experience in baby care or skincare product marketing.
• Knowledge of email marketing platforms (e.g., Mailchimp, Klaviyo).
• Familiarity with influencer collaborations and affiliate campaigns.

Job Type: Full-time

Pay: ₹9,282.08 - ₹18,000.00 per month

Benefits:

• Cell phone reimbursement
• Commuter assistance
• Health insurance
• Internet reimbursement
• Life insurance
• Paid sick time
• Paid time off

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

Experience:

• Digital Marketing: 2 years (Required)

Location:

• Ernakulam, Kerala (Required)

Work Location: In person

Expected Start Date: 14/07/2025