Digital Marketing Executive

Digital Marketing Executive (SEO Specialist)

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About Thinkcloudly

Thinkcloudly is a global EdTech company dedicated to delivering job-ready IT training programs and interview preparation courses. Our mission is to empower learners worldwide with hands-on, industry-relevant skills in high-demand technologies.

Role Overview

Search Engine Optimization (SEO)

Key Responsibilities:

• Develop and implement effective SEO strategies to increase organic traffic and improve keyword rankings.
• Perform on-page SEO including meta tag creation, internal linking, content optimization, schema markup, and technical SEO audits.
• Execute off-page SEO techniques such as link-building, guest posting, and backlink analysis.
• Conduct comprehensive keyword research and competitor analysis.
• Track, report, and analyze SEO performance using tools like Google Search Console, Google Analytics, SEMrush, and Ahrefs.
• Plan and manage paid marketing campaigns across Google Ads, Facebook Ads, Instagram, and YouTube.
• Create and run targeted email marketing campaigns to support lead generation and nurturing.
• Manage content marketing activities including blog publishing, creative coordination, and social media posts.
• Monitor KPIs such as CTR, bounce rate, CPC, and ROI to continuously optimize campaigns.

Required Skills and Qualifications:

• Minimum 1–2 years of hands-on experience in digital marketing, with a

  strong focus on SEO

  (both on-page and off-page).
• Proficiency with SEO tools: Google Analytics, Google Search Console, SEMrush, Ahrefs, Ubersuggest.
• Working knowledge of Google Ads and Meta Ads Manager (Facebook and Instagram Ads).
• Experience with email marketing platforms such as Mailchimp, Sendinblue, etc.
• Familiarity with WordPress and basic HTML/CSS for content and SEO updates.