Digital Marketing Executive

Digital Marketing Specialist

Job Title:

Job Overview:

Digital Marketing Specialist

Key Responsibilities:

PPC Campaigns:

• Plan, build, and manage effective paid ad campaigns (Google Ads, LinkedIn Ads, etc.).
• Optimize campaigns for lead generation, conversions, and ROI.
• Conduct A/B testing, keyword research, and audience segmentation.
• Track and analyze performance metrics using tools like Google Analytics, LinkedIn Campaign Manager, and other analytics platforms.
• Prepare weekly/monthly performance reports and insights.

Organic Social Media (LinkedIn & Twitter/X):

• Develop and execute strategies for growing and engaging organic audiences.
• Create and schedule relevant, high-quality content that aligns with brand voice and goals.
• Monitor trends and industry conversations to join and lead relevant discussions.
• Build relationships with key influencers and communities on LinkedIn and Twitter.
• Track engagement metrics and optimize for reach, impressions, and audience growth.

General Digital Marketing:

• Collaborate with content, design, and SEO teams to ensure cohesive brand messaging across all channels.
• Stay updated with the latest digital marketing trends, platform updates, and best practices.
• Provide insights and recommendations to improve overall digital strategy.

Requirements:

• 2+ years of hands-on experience in digital marketing.
• Strong track record managing

  PPC campaigns

  , especially on

  LinkedIn Ads

  and

  Google Ads

  .
• Proven experience growing

  organic social media reach

  , particularly on

  LinkedIn

  and

  Twitter (X)

  .
• Deep understanding of digital marketing KPIs, tools, and analytics.
• Proficient in tools like Google Ads, Google Analytics, LinkedIn Campaign Manager, Hootsuite/Buffer, etc.
• Excellent communication, analytical, and project management skills.
• Creative mindset with attention to detail.