Digital Marketing Executive

Digital Marketing Executive

Female

Designation

Location:

Key Responsibilities

• Execute and monitor paid lead generation campaigns across Meta (Facebook & Instagram) and Google Ads.
• Support campaign setup, audience targeting, budget allocation, A/B testing, and creative execution under guidance.
• Track campaign performance through analytics dashboards, providing actionable insights and daily/weekly reports.
• Collaborate with creative/content teams to ensure ad assets align with campaign objectives and best practices.
• Maintain campaign hygiene—manage ad copies, landing pages, and negative keyword lists.
• Optimize campaigns by making data-backed recommendations to maximize lead quality, minimize CPL, and improve ROI.
• Assist in market/competitor research and keep updated with the latest trends in digital marketing.
• Coordinate with the wider marketing and sales teams to ensure smooth lead flow and timely follow-up.

Ideal Candidate Profile

• Experience: 2–3 years of hands-on digital marketing experience with a strong focus on paid lead generation.
• Demonstrable skills managing and optimizing campaigns on Meta (Facebook/Instagram) and Google Ads platforms.
• Foundational understanding of performance marketing metrics (CTR, CPL, CPA, ROAS).
• Analytical mindset—comfortable with campaign data, dashboards (e.g., Google Analytics/Meta Insights), and Excel.
• Familiarity with ad creatives, landing page best practices, and user journeys.
• Strong communication and collaboration skills; capable of working in a fast-paced, goal-driven environment.
• Self-starter with eagerness to learn and contribute ideas to the team.