Here’s a professional job description for a Digital Marketing Specialist with strong experience in PPC and organic social media , particularly on LinkedIn and Twitter (X) : Job Title: Digital Marketing Specialist (PPC + Organic Social Media) Job Overview: We are seeking a results-driven Digital Marketing Specialist with proven expertise in Pay-Per-Click (PPC) advertising and organic social media growth , especially on LinkedIn and Twitter (X) . The ideal candidate will be responsible for planning, executing, and optimizing paid ad campaigns, while also managing and growing our brand’s presence organically on key social platforms. Key Responsibilities: PPC Campaigns: Plan, build, and manage effective paid ad campaigns (Google Ads, LinkedIn Ads, etc.). Optimize campaigns for lead generation, conversions, and ROI. Conduct A/B testing, keyword research, and audience segmentation. Track and analyze performance metrics using tools like Google Analytics, LinkedIn Campaign Manager, and other analytics platforms. Prepare weekly/monthly performance reports and insights. Organic Social Media (LinkedIn & Twitter/X): Develop and execute strategies for growing and engaging organic audiences. Create and schedule relevant, high-quality content that aligns with brand voice and goals. Monitor trends and industry conversations to join and lead relevant discussions. Build relationships with key influencers and communities on LinkedIn and Twitter. Track engagement metrics and optimize for reach, impressions, and audience growth. General Digital Marketing: Collaborate with content, design, and SEO teams to ensure cohesive brand messaging across all channels. Stay updated with the latest digital marketing trends, platform updates, and best practices. Provide insights and recommendations to improve overall digital strategy. Requirements: 2+ years of hands-on experience in digital marketing. Strong track record managing PPC campaigns , especially on LinkedIn Ads and Google Ads . Proven experience growing organic social media reach , particularly on LinkedIn and Twitter (X) . Deep understanding of digital marketing KPIs, tools, and analytics. Proficient in tools like Google Ads, Google Analytics, LinkedIn Campaign Manager, Hootsuite/Buffer, etc. Excellent communication, analytical, and project management skills. Creative mindset with attention to detail.
