Digital Marketing Executive

SoftProdigy

2 - 4 years

0 Lacs

Mohali district India

Posted:1 month ago| Platform:

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Skills Required

marketing seo analytics strategies ranking research content audits reliability tracking development support strategy html css management wordpress excel data analysis ads writing

Work Mode

On-site

Job Type

Full Time

Job Description

A highly motivated Digital Marketing Executive with 2 -4 years of hands-on experience in both on-page and off-page SEO. The ideal candidate should also have working knowledge of Google Tag Manager (GTM) & Google Analytics. Basic understanding of PPC campaigns is a plus.

Key Responsibilities

Plan and execute SEO strategies to improve organic ranking and targeted traffic.
Conduct keyword research and competitor analysis.
Optimize website content, landing pages, and blog posts in SEO best practice.
Do technical SEO audits and fix issues.
Monitor and adapt to Google algorithm updates, implementing required changes swiftly and effectively.
Monitor the website, its performance, and its reliability, utilizing Google Analytics, Search Console, and other SEO tools.
Implement and manage tracking tags via Google Tag Manager (GTM).
Working alongside the content and development teams to help implement SEO best practices.
Support paid search campaigns (basic PPC exposure preferred).

Key Requirements

2–3 years of proven SEO experience (on-page & off-page).
In-depth knowledge in SEO tools such as Ahrefs, SEMrush, Moz, Screaming Frog.
Good Knowledge of Google Algorithm Updates and the ability to adapt SEO strategy accordingly.
Experience with GTM, Google Analytics, and Search Console.
Basic Knowledge of HTML/CSS and content management systems such as WordPress and Shopify.
Working knowledge of Excel (data analysis, VLOOKUP, basic formulas, etc.).
Exposure to PPC methods and Google Ads is an advantage.
Strong analytical and decision-making skills.
Excellent In writing and communication.

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