Digital Marketing Executive

,Digital Marketing Manager | Smartwood Furniture

Job Overview:

We are seeking an experienced and results-driven Digital Marketing Manager to lead our complete digital presence and drive e-commerce growth for our furniture brand. The candidate should have expertise in SEO, paid ads, social media, marketplace management, website development/maintenance, and a strong understanding of digital strategy.

Key Responsibilities:

1. Digital Strategy & Planning

• Develop and implement a comprehensive digital marketing strategy aligned with business goals.
• Plan monthly/quarterly campaigns to increase online sales and brand awareness.
• Manage and allocate marketing budgets effectively to maximize ROI.

2. Paid Advertising & Performance Marketing

• Create, manage & optimize Google Ads, Meta Ads (Facebook/Instagram), and other paid campaigns.
• Retargeting, remarketing & conversion optimization.
• Track KPIs like ROAS, CTR, CPA, and sales conversion.

3. SEO & Website Management

• End-to-end SEO management (On-page, Off-page, Technical SEO).
• Manage and maintain company website (WordPress/Shopify/custom CMS).
• Ensure website speed, security, and mobile optimization.
• Regular content updates, landing page design & A/B testing.

4. Social Media & Branding

• Develop & execute SMO strategies for brand engagement.
• Manage social channels (Facebook, Instagram, LinkedIn, YouTube, Pinterest).
• Build brand reputation and community engagement.

5. E-commerce & Marketplace Handling

• Manage product listings, ads & promotions on Amazon, Flipkart, and other marketplaces.
• Optimize product content, keywords & pricing strategies.
• Monitor competitor activities & suggest growth tactics.

6. Analytics & Reporting

• Use tools like Google Analytics, Search Console, Ads Manager, SEMrush/Ahrefs to track and optimize campaigns.
• Prepare weekly/monthly performance reports for management.
• Data-driven decision-making for continuous improvement.

7. Team & Vendor Management

• Coordinate with designers and developers to execute campaigns.
• Manage external vendors/agencies when required.
• Provide guidance and training to junior team members.

Requirements:

• 3–6 years of experience in digital marketing, preferably in e-commerce/furniture/retail industry.
• Strong knowledge of SEO, Google Ads, Meta Ads, Social Media Marketing, Website Management.
• Experience with Amazon/Flipkart/Snapdeal, or similar marketplaces.
• Ability to plan and execute campaigns independently.
• Strong analytical, leadership, and problem-solving skills.
• Basic graphic design skills (canva).

Qualifications:

• Bachelor’s/Master’s degree in Marketing, Business, or related field.

Call/Whatsapp: +91 91389 80934

Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 2 years (Preferred)
• total work: 3 years (Preferred)

Application Deadline: 25/11/2023