Digital Marketing Executive (SEO Specialist)

Designation : Digital Marketing Executive (SEO Specialist)

Experience : 2 to 3 Years

Location : Ahmadabad (On site Job)

Budget : 35k

Company Overview

iFlair Web Technologies Pvt. Ltd. is a premier software development company with expertise in

web, mobile, and e-commerce technologies. With over 20 years of industry experience, we have

successfully delivered 3500+ projects to global clients. Our solutions are tailored to meet

business needs and enhance customer experiences. (https://www.iflair.com)

Key Responsibilities

SEO Responsibilities:

· Perform keyword research, competitor analysis, and develop SEO strategies.

· Optimize website pages for on-page SEO (meta tags, content, internal linking, schema).

· Conduct regular technical SEO audits and coordinate with developers for fixes.

· Build quality backlinks using white-hat link-building techniques.

· Track, measure, and report keyword rankings, organic traffic, and conversions.

· Stay updated with search engine algorithm changes and industry trends.

Digital Marketing Responsibilities:

· Assist in planning and executing social media campaigns (organic & paid).

· Support PPC campaigns (Google Ads, Meta Ads) by providing keyword insights and landing page recommendations.

· Coordinate with the content team to create SEO-friendly blog posts, landing pages, and ad copies.

· Monitor and analyze campaign performance using Google Analytics, Search Console, and social media insights.

· Suggest strategies to improve ROI across all digital channels.

Required Skills & Qualifications

· 2–3 years of experience in SEO and digital marketing.

· Proficiency with SEO tools: Google Analytics, Search Console, SEMrush, Ahrefs, Moz.

· Knowledge of on-page, off-page, and technical SEO.

· Basic understanding of PPC campaigns (Google Ads / Meta Ads).

· Familiarity with CMS platforms (WordPress, Shopify) and basic HTML/CSS.

· Strong analytical, reporting, and communication skills.

· Ability to work collaboratively with cross-functional teams.