Digital Marketing Executive

Location: Mohali
Employment Type: Full-time
Working Days - Monday - Friday

About the Role:
We’re looking for a skilled and motivated Digital Marketing Executive to oversee and manage different aspects of our digital marketing initiatives — including SEO, Google Ads, Email Marketing, Social Media Management, and Content Strategy.
The ideal candidate will have 2–3 years of hands-on experience in planning, executing, and optimizing campaigns that drive engagement, leads, and conversions.

Key Responsibilities:

• SEO Management:
• Perform on-page, off-page, and technical SEO to improve website visibility and rankings.
• Conduct keyword research, competitor analysis, and monitor performance using tools like Google Search Console and Analytics.
• Google Ads & PPC:
• Create, manage, and optimize Google Ads campaigns to maximize ROI.
• Track performance, analyze data, and prepare monthly reports.
• Email Marketing:
• Develop and execute targeted email campaigns to nurture leads and retain customers.
• Track open rates, CTRs, and optimize campaigns for better performance.
• Social Media Management:
• Manage company and client social media accounts (LinkedIn, Instagram, Facebook, etc.).
• Plan monthly content calendars, create engaging posts, and track performance metrics.
• Content Writing & Management:
• Coordinate with the content team to ensure SEO-aligned, engaging, and brand-consistent content across platforms.
• Oversee or write ( if needed) blogs, landing pages, and promotional content quality.
• Analytics & Reporting:
• Monitor key KPIs across channels and prepare performance reports with actionable insights.

Requirements:

• Bachelor’s degree in Marketing, Digital Media, or a related field.
• Good Communication skills in English.
• 2–3 years of proven, hands-on experience in digital marketing roles.
• Strong knowledge of Google Ads, SEO tools (Ahrefs, SEMrush, Google Analytics), and social media management platforms.
• Basic understanding of content marketing and email automation tools (like Mailchimp or HubSpot).
• Excellent communication, analytical, and multitasking skills.
• Ability to work both independently and collaboratively with creative and technical teams.

Preferred Skills (Good to Have):

• Understanding of paid social media advertising (Meta Ads, LinkedIn Ads).
• Basic knowledge of Canva or Adobe tools for creatives.

Why Join Us?

• Work in a dynamic, growth-oriented environment.
• Gain exposure across multiple digital marketing channels.
• Opportunity to experiment, innovate, and make a direct business impact.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹28,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person