Digital Marketing Executive

Job Summary:

We are seeking a proactive and detail-oriented Digital Marketing Executive

Key Responsibilities:

1. Lead Generation

• Plan and execute online lead generation campaigns using Google Ads, LinkedIn, and other platforms.
• Research and identify potential prospects using digital tools and market insights.
• Track and optimize lead quality and conversion rates.

2. Database Management

• Maintain, clean, and update the marketing database for accuracy and relevance.
• Segment audiences for targeted campaigns.
• Ensure compliance with data privacy and anti-spam regulations (GDPR, CAN-SPAM, etc.).

3. Email Marketing

• Design, schedule, and optimize email campaigns for lead nurturing and engagement.
• A/B test subject lines, content, and layouts to improve performance.
• Monitor open rates, click-through rates, and conversions, and prepare reports.

4. Digital Marketing Operations

• Manage social media accounts, schedule posts, and engage with followers.
• Coordinate website updates (content, banners, landing pages) in collaboration with design/web teams.
• Monitor and report on website traffic, conversions, and campaign ROI.
• Use tools such as Google Analytics, SEO platforms, CRM, and email marketing software.
• Maintain brand consistency across all online channels.
• Coordinate with internal teams and agencies for content, creatives, and technical needs.

Requirements:

• Bachelor’s degree in Marketing, Business, or related field.
• Minimum 2 years’ experience in digital marketing operations, lead generation, and email marketing.
• Hands-on experience with Google Ads, Google Analytics, SEO tools (SEMrush, Ahrefs), and CRM/email platforms (HubSpot, Brevo, Mailchimp).
• Knowledge of SEO, PPC, social media marketing, and marketing automation.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.

Preferred Skills:

• Basic graphic design skills (Canva, Photoshop).
• Knowledge of HTML/CSS for email and landing page editing.
• Experience creating marketing automation workflows.

Employment Type: