Digital Marketing Executive - Meta and google ads

About the Role: We are looking for a results-driven Digital Marketing Executive with a solid background in Direct-to-Consumer (D2C) marketing. The ideal candidate must have demonstrated experience in handling performance marketing campaigns with significant budgets, scaling brands, and driving conversions. This is a high-impact role that requires strategic thinking, analytical skills, and hands-on execution. Key Responsibilities: Paid Ads Management: Plan, execute, and optimize performance marketing campaigns across Meta (Facebook & Instagram) and Google Ads . Strategically allocate and manage budgets of ₹10 Lakhs or more per month to achieve ROI and CPA targets. Perform A/B testing, creative iteration, and audience segmentation to improve campaign outcomes. D2C Growth Strategy: Design and implement digital marketing strategies to scale D2C brands effectively. Work closely with the design, content, and tech teams to ensure a smooth customer journey and high-converting funnels. Conversion Rate Optimization: Analyze website and campaign data to identify bottlenecks in conversion. Propose and implement changes to increase landing page effectiveness, CTR, and CVR . Analytics & Reporting: Use tools such as Google Analytics, Meta Ads Manager, Google Tag Manager , and others to monitor KPIs and track campaign performance. Create weekly and monthly reports outlining key metrics, insights, and actionable recommendations. Compliance & Industry Standards: Stay updated with latest ad policies and platform guidelines on Meta and Google to ensure compliance. Monitor industry trends, algorithm changes, and best practices to maintain a competitive edge. Required Skills & Qualifications: Proven experience running paid campaigns on Meta and Google for D2C brands . Experience managing marketing budgets of ₹10 Lakhs/month or higher . Strong analytical skills with proficiency in tools like Google Analytics, Google Data Studio, Excel/Sheets . Knowledge of conversion optimization techniques and sales funnel strategy . Solid understanding of latest digital marketing trends , privacy guidelines (e.g., iOS14+ changes), and ad policies. Ability to manage multiple campaigns and initiatives simultaneously in a fast-paced environment. Good to Have: Familiarity with email/SMS marketing , influencer collaborations , or affiliate marketing . Prior experience with Shopify or other D2C platforms. Creative mindset to brainstorm and test new messaging and visual strategies. Show more Show less