Digital Marketing Executive / Manager – Hospital

Job Title: Digital Marketing Executive / Manager – Hospital

Location: [City, India]

Department: Marketing & Communications

Reports To: Marketing Head / Hospital Administrator

Job Summary:

We are looking for a proactive and creative Digital Marketing Executive/Manager to lead and implement our hospital's online marketing strategies. The candidate will be responsible for managing the hospital’s digital presence, including website updates, SEO/SEM, social media, online campaigns, and analytics. The ideal candidate should have experience in digital marketing, preferably in the healthcare industry, and possess strong technical and communication skills.

Key Responsibilities:

1. Website Management:

• Regularly update content on the hospital website (departments, doctor profiles, services, events, etc.)
• Coordinate with internal departments to ensure information is current and accurate
• Monitor website performance and ensure mobile responsiveness and SEO best practices
• Liaise with web development agencies or internal IT team for website improvements and troubleshooting

2. Search Engine Optimization (SEO) & Search Engine Marketing (SEM):

• Optimize website content for search engines to increase organic traffic
• Manage paid advertising campaigns on Google Ads and other platforms
• Track keyword performance and update strategies accordingly

3. Social Media Marketing:

• Create, schedule, and publish engaging content across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.)
• Plan and execute campaigns for health awareness days, hospital events, new services, etc.
• Respond to queries/comments and engage with the online community

4. Email & SMS Campaigns:

• Design and run email newsletters and SMS campaigns for patients and other stakeholders
• Maintain mailing lists and ensure compliance with data privacy norms

5. Content Creation & Management:

• Work with internal teams and doctors to generate quality content (blogs, videos, testimonials)
• Collaborate with designers and content writers to ensure consistent brand messaging

6. Online Reputation Management (ORM):

• Monitor and respond to reviews on platforms like Google, Practo, JustDial, etc.
• Address patient feedback and escalate issues to relevant departments

7. Analytics & Reporting:

• Track performance of digital campaigns and generate monthly reports
• Use tools like Google Analytics, Meta Business Suite, and others to assess ROI and recommend improvements

8. Coordination with Vendors and Agencies:

• Work with digital marketing agencies, designers, and media vendors when required
• Ensure deliverables are on time and within budget

Qualifications & Skills:

• Bachelor’s degree in Marketing, Digital Media, Communications, or related field (MBA preferred)
• 2–5 years of digital marketing experience, preferably in a healthcare or service industry
• Proficient in tools such as Google Analytics, Google Ads, SEO tools, CMS (like WordPress), and social media platforms
• Basic knowledge of HTML/CSS and photo/video editing is a plus
• Strong communication, organizational, and multitasking skills
• Understanding of healthcare marketing trends and patient behavior online

Work Hours: Full-time, Monday to Saturday (or as per hospital policy)

Salary: As per industry standards / negotiable based on experience

Job Types: Full-time, Part-time, Permanent, Fresher, Internship
Contract length: 3 months

Pay: Up to ₹30,000.00 per month

Expected hours: 9 per week

Work Location: In person