Digital Marketing Executive

Job Overview:

We are seeking a creative and data-driven Digital Marketing Executive with 1–2 years of experience to join our Coimbatore office. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing campaigns across various online platforms to increase brand awareness, drive traffic, and generate quality leads.

You will work closely with the content, design, and web development teams to create engaging campaigns and measurable marketing results. This role requires strong analytical thinking, creativity, and hands-on experience in managing social media, SEO, paid ads, and email marketing activities.

If you are passionate about online marketing, eager to experiment with new strategies, and enjoy working in a fast-paced creative environment — this position is perfect for you.

Key Responsibilities:

Plan and execute digital marketing campaigns across Google, Facebook, Instagram, LinkedIn, and other platforms.

Manage and grow social media pages by creating engaging posts, captions, and visuals in coordination with the design team.

Conduct keyword research, SEO optimization, and content strategy for website ranking improvements.

Run and monitor Google Ads, Meta Ads, and other PPC campaigns, ensuring maximum ROI.

Prepare and analyze campaign performance reports using tools like Google Analytics and Meta Business Suite.

Support email marketing, influencer collaborations, and lead generation efforts.

Stay up-to-date with the latest digital marketing trends and tools.

Required Skills & Qualifications:

Bachelor’s degree in Marketing, Business, or any related field.

1–2 years of proven experience in digital marketing or a similar role.

Strong knowledge of SEO, SEM, Google Ads, and social media marketing.

Experience with tools such as Google Analytics, Google Search Console, Meta Business Suite, and Canva.

Excellent communication, creativity, and analytical skills.

Basic knowledge of WordPress and content marketing is a plus.

Preferred Skills

• Strong understanding of SEO (On-page & Off-page)
• Experience in Google Ads / Meta Ads (Facebook & Instagram)
• Knowledge of Google Analytics, Search Console, and Tag Manager
• Hands-on experience with social media marketing (Facebook, Instagram, LinkedIn, YouTube)
• Familiarity with email marketing tools (Mailchimp, Zoho Campaigns, etc.)
• Content marketing and keyword research skills
• Basic knowledge of WordPress / website content updates
• Experience in running paid campaigns (PPC) and optimizing ROI
• Understanding of YouTube SEO and video marketing
• Knowledge of Canva / Photoshop for basic creative design
• Experience with performance reports and data analytics

Perks & Benefits:

Friendly and creative work environment

Opportunity to work on multiple brands and industries

Skill development and growth opportunities

Recognition and performance-based rewards

Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

• Cell phone reimbursement
• Internet reimbursement

Language:

• Tamil (Preferred)
• English (Preferred)

Shift availability:

• Day Shift (Preferred)

Work Location: In person