Digital Marketing Executive

We are seeking a skilled and results-driven Digital Marketing Executive to support our online marketing initiatives. The ideal candidate will have a strong understanding of SEO, SEM, Google Ads, Meta Ads, and digital campaign execution, along with hands-on experience in lead generation — preferably in the real estate sector.

Key Responsibilities:

• Assist in developing and executing digital ma
• Marketing strategies to enhance brand visibility and generate qualified leads.
• Plan, implement, and optimize campaigns across Google Ads, Meta (Facebook & Instagram), and YouTube.
• Conduct keyword research, manage website SEO (On-page, Off-page, and Technical), and track performance.
• Support content marketing initiatives, including blog updates, landing pages, and ad creatives.
• Monitor and manage paid campaigns to ensure high ROI and effective lead generation.
• Track and analyze campaign KPIs such as CPL (Cost Per Lead), conversion rate, and engagement metrics.
• Collaborate with sales and design teams to align marketing campaigns with business goals.
• Stay updated with digital marketing trends, competitor activities, and best practices.
• Maintain the company’s online presence and reputation across digital and social platforms.
• Coordinate with developers/designers to ensure optimized landing pages and user experience.

Required Skills & Competencies:

• Good understanding of SEO (On-page, Off-page, Technical).
• Practical experience with Google Ads, Meta Ads Manager, and Google Analytics (GA4).
• Hands-on experience with lead generation campaigns, preferably in the real estate industry.
• Knowledge of email marketing, marketing automation, and CRM tools (e.g., HubSpot, Zoho).
• Familiarity with Google Tag Manager, Search Console, and A/B testing tools.
• Strong analytical and reporting skills with attention to campaign performance metrics.
• Excellent communication, coordination, and time-management skills.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Digital Media, or a related field.
• Real Estate or Property Marketing experience is a strong advantage.
• Certifications in Google Ads, SEO, or Digital Marketing are preferred.