Digital Marketing Executive

Key Responsibilities:SEO (Search Engine Optimization):Conduct keyword research and implement on-page and off-page SEO strategies. Optimize website content, meta tags, headings, and images. Perform regular SEO audits and provide recommendations for improvement. Monitor and analyze SEO performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, etc. Build high-quality backlinks and manage link-building campaigns. Stay up to date with the latest SEO trends and algorithm changes. SSM (Social Media Marketing):Develop and execute social media strategies across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.). Create, schedule, and publish engaging content to grow social media presence and engagement. Manage paid advertising campaigns on social platforms (Meta Ads, LinkedIn Ads, etc.). Analyze campaign performance and optimize based on data insights. Engage with followers, respond to queries, and build an online community. Track social media trends and competitor activity. General Digital Marketing:Collaborate with the content, design, and product teams to align digital strategies. Prepare performance reports and dashboards for management. Assist in planning and execution of digital marketing campaigns (email marketing, PPC, influencer marketing, etc.). Requirements:Bachelor’s degree in Marketing, Communications, Business, or related field. 1+ years of experience in digital marketing with hands-on SEO and SSM execution. Strong understanding of search engine algorithms, ranking factors, and social media algorithms. Experience with tools like Google Analytics, Google Search Console, SEMrush/Ahrefs, Hootsuite, Buffer, Meta Business Suite, etc. Excellent written and verbal communication skills. Ability to work independently and manage multiple projects in a fast-paced environment.