Digital Marketing Executive

Job Description:

We are looking for a passionate and results-driven Digital Marketing Executive with over 2 years of hands-on experience to join our growing team in Vijayawada. The ideal candidate will be responsible for implementing digital marketing strategies across multiple platforms to drive traffic, generate leads, and increase brand visibility.

Key Responsibilities:

• Plan and execute digital marketing campaigns across Google Ads, Facebook, Instagram, and LinkedIn.

• Optimize website content and pages for SEO and user experience.

• Manage email marketing campaigns using tools like Mailchimp, SendGrid, or Zoho.

• Conduct keyword research and implement best practices in SEO (on-page and off-page).

• Create, schedule, and manage social media content.

• Monitor and report on campaign performance using Google Analytics and other reporting tools.

• Coordinate with the design team for creatives, banners, and landing pages.

• Drive lead generation campaigns and track conversions.

• Stay up to date with the latest digital trends and tools.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.

• Minimum of 2 years of experience in digital marketing.

• Proficiency in tools like Google Ads, Google Analytics, Facebook Ads Manager, SEO tools (Ahrefs, SEMrush, etc.), Canva, and email marketing platforms.

• Strong knowledge of SEO, SEM, SMM, and email marketing strategies.

• Ability to analyze data and provide actionable insights.

• Excellent communication and team collaboration skills.

• Experience with CRM tools like HubSpot or Zoho CRM is a plus.

Preferred Skills:

• Knowledge of regional market trends in Andhra Pradesh.

• Basic HTML/CSS knowledge for email template customization.

• Content writing or blogging experience.

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