Digital Marketing Executive

We are looking for a highly motivated and data-driven Digital Marketer with expertise in performance marketing, paid ad campaigns, and social media management. This role is ideal for someone who can manage paid media across digital platforms while also driving organic growth and engagement through social channels. Key Responsibilities: Performance Marketing & Paid Ads: Plan, execute, and optimize paid campaigns on platforms such as Google Ads, Facebook/Instagram, LinkedIn, and others. Manage budgets and bidding strategies to maximize ROI and meet KPIs. Conduct A/B tests, audience segmentation, and creative testing to improve campaign results. Track and report on performance metrics (CPC, CPA, CTR, ROAS, etc.) and present actionable insights. Social Media Management: Develop and implement a content strategy for social platforms (Facebook, Instagram, LinkedIn, Twitter, etc.). Create, schedule, and publish engaging content that aligns with brand voice and marketing goals. Monitor social media channels for engagement, feedback, and trends. Respond to comments, messages, and interactions in a timely and brand-appropriate manner. Collaborate with designers and content creators for visual and written content. General Marketing Support: Work closely with the design and product teams to align campaigns with overall marketing strategy. Conduct competitor and market analysis to inform marketing decisions. Stay current with digital marketing trends, algorithm updates, and best practices. Strong knowledge of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and other ad platforms. Proven experience in managing and growing brand presence on social media. Proficiency in tools like Google Analytics, Meta Business Suite, Hootsuite, Buffer, or similar. Strong written and verbal communication skills. Ability to work independently and collaboratively in a fast-paced environment. Preferred Qualifications: Google Ads and/or Meta Blueprint Certification. Experience with tools like Canva. Experience in B2B or B2C marketing. Knowledge of SEO, email marketing, and content marketing is a plus.