Digital Marketing Executive

Role Overview

We are seeking a highly motivated Digital Marketing Executive who will play a key role in managing and optimizing our digital campaigns with a strong focus on performance marketing. The ideal candidate will be data-driven, results-oriented, and capable of handling campaigns across multiple channels to maximize ROI and achieve business growth objectives.

Key Responsibilities

Performance Marketing & Campaign Management

• Plan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other performance channels.
• Monitor daily performance metrics and adjust strategies to maximize ROI, CTR, and conversion rates.
• Conduct A/B testing on creatives, audience segments, and landing pages.

Analytics & Reporting

• Track, analyze, and report campaign performance using Google Analytics, Meta Business Manager, and other analytics tools.
• Prepare weekly and monthly performance dashboards with actionable insights.
• Ensure campaigns meet KPIs such as CPL, CPA, ROAS, and overall growth targets.

SEO & Content Support

• Assist in keyword research, on-page optimization, and SEO content planning.
• Support content creation and ensure alignment with paid and organic strategies.

Budget Management

• Manage digital marketing budgets effectively, ensuring optimal spend across platforms.
• Provide recommendations on budget reallocation to improve efficiency.

Collaboration & Innovation

• Work closely with creative, content, and sales teams to align campaigns with business objectives.
• Stay updated with the latest digital marketing trends, tools, and best practices.

Key Skills & Competencies

• Strong understanding of performance marketing, digital analytics, and paid campaign management.
• Proficiency in tools like Google Ads, Meta Ads Manager, Google Analytics (GA4), and LinkedIn Ads.
• Ability to analyze data and translate insights into actionable strategies.
• Excellent communication and reporting skills.
• Knowledge of SEO, SEM, and digital content marketing.
• Strong problem-solving skills and attention to detail.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, or related field.
• 5 years of experience in digital marketing with a strong emphasis on performance campaigns.
• Proven track record of managing paid campaigns and achieving performance KPIs.

Performance Indicators (KPIs)

• Achievement of campaign ROI, ROAS, CPA, and CPL targets.
• Increase in lead quality and conversion rates.
• Growth in website traffic and engagement from paid channels.
• Effective utilization of allocated budgets.
• Timely and accurate reporting of campaign performance.