Job
Description
Global Surf, a Dubai-based digital agency, specializes in crafting exceptional websites and brand identities. Our mission is to enhance our clients' digital presence by creating engaging, customer-focused digital spaces informed by extensive research. As part of our growing digital presence, we are looking for a motivated and enthusiastic Digital Marketing Executive with a strong interest in Search Engine Optimization (SEO) to join our marketing team. JOB DESCRIPTION Responsibilities: 1. Search Engine Optimization (SEO): • Learn and implement on-page and off-page SEO techniques • Conduct keyword research, competitor analysis, and search trend monitoring • Optimize website pages, meta titles, descriptions, image alt texts, and URLs • Assist in developing and executing link-building strategies • Support in conducting regular SEO audits and fixing technical issues • Monitor and report on SEO metrics using tools like Google Analytics, Search Console, and SEMrush • Collaborate with content and web development teams to ensure SEO implementation • Assist in local SEO strategies, including Google Business Profile optimization • Support schema markup and structured data and other technical SEO activities. 2. Content Marketing Support: • Assist in creating SEO-friendly content for blogs, landing pages, and service pages • Help optimize existing content to improve keyword performance and readability • Ensure all published content aligns with current SEO strategies 3. Digital Campaign Support: • Assist the team in planning and executing digital campaigns • Monitor website performance and suggest optimization strategies • Contribute to the preparation of digital marketing reports 4. Lead & Enquiry Management Support: • Support in updating and managing leads within the CRM system • Support in enquiry management via chats, calls or email • Track lead progress and generate reports Qualifications: • Bachelor's degree in Marketing, IT, Business, or related fields • Internship or project experience in SEO (preferred) Skills: • Strong passion for SEO and eagerness to build a career in SEO • Basic knowledge of search engine algorithms and SEO ranking factors • Basic understanding of HTML, meta tags, and website architecture • Familiarity with SEO tools like Google Search Console, Google Analytics, SEMrush, Ahrefs • Good analytical, problem-solving, and communication skills • Strong attention to detail and ability to follow instructions carefully • Capable of conducting basic market and keyword research • Familiarity with Microsoft Office, and related tools Show more Show less
