Digital Marketing Executive

1 years

0 Lacs

Posted:2 days ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Job Title

: Digital Marketing Executive

Experience

: Minimum 1 year

Industry

: IT experience preferred

Role Overview

We are seeking a results-driven Digital Marketing Executive with more than one year of experience, particularly in SEO and AI-driven marketing tools. The ideal candidate will have a solid understanding of technical SEO and practical exposure to leveraging AI chatbots such as ChatGPT to enhance customer engagement and marketing effectiveness.

Key Responsibilities

  • Manage technical SEO tasks including keyword research, on-page optimization, site audits, and performance analysis to improve organic search rankings.
  • Develop, implement, and optimize comprehensive digital marketing campaigns to support business objectives.
  • Manage on-page SEO elements such as metadata, headers, internal linking, and keyword usage for optimal search engine performance.
  • Monitor organic search performance using tools like Google Search Console, Google Analytics, SEMrush, or Screaming Frog and prepare actionable reports.
  • Collaborate cross-functionally with IT, content, and design teams to ensure seamless execution of marketing initiatives.
  • Monitor and analyze campaign metrics using tools like Google Analytics and Search Console, producing actionable insights and reports.
  • Stay abreast of the latest trends in digital marketing, SEO best practices, and AI technologies relevant to the marketing domain.

Requirements

  • Minimum 1 year of hands-on digital marketing experience, with a focus on SEO audits and technical SEO.
  • Strong proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar platforms.
  • Deep understanding of technical SEO fundamentals: crawl budget management, indexing, site speed optimization, structured data, and schema markup.
  • Experience or familiarity with AI-powered chatbot platforms like ChatGPT and applying them for marketing and customer engagement.
  • Excellent communication and teamwork skills to work cross-functionally with different teams.

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