Digital Marketing Executive

Company Description

DDT SOFTWARE & E-COMM (OPC) PVT LTD is a full-service company specializing in Product Designing, Development, DevOps Services, Market Research, and Digital Marketing. We focus on supporting start-ups and small businesses by providing comprehensive solutions throughout their product life cycle evolution.

Role Description

This is a full-time on-site role for a Digital Marketing Executive, located in West Delhi. The Digital Marketing Executive will be responsible for creating marketing campaigns, managing social media marketing, analyzing web data, and writing web content. The role involves developing and executing digital marketing strategies to drive engagement and growth. Daily tasks include monitoring online presence, conducting market research, and collaborating with various teams to ensure consistent branding and messaging.

• Plan, execute, and optimize digital marketing campaigns across SEO, SEM, Social Media, Email, and Content Marketing.
• Manage and grow brand presence on Facebook, Instagram, LinkedIn, and YouTube.
• Conduct keyword research and implement SEO strategies to boost website ranking and organic traffic.
• Run paid campaigns on Google Ads, Meta Ads, and other platforms to generate quality leads and conversions.
• Track, analyze, and report campaign performance using Google Analytics and other tools.
• Work with design and content teams to create engaging creatives and content.
• Stay updated with industry trends, competitor activities, and digital marketing tools.
• Assist in website updates, landing page optimization, and lead nurturing campaigns.

Qualifications

• Marketing and Communication skills
• Experience in Social Media Marketing
• Proficiency in Web Analytics
• Excellent written and verbal communication skills
• Ability to work in a team and manage multiple projects
• Bachelor's degree in Marketing, Communications, Business, or a related field
• Experience in a similar role is a plus