Digital Marketing Executive

Role OverviewAs an SEO & Digital Marketing Executive, you’ll be responsible for managing, executing, and optimizing our online marketing strategies — including SEO, SEM, Social Media Marketing, Content Strategy, and Performance Analytics. You will work closely with the leadership and technical teams to enhance visibility, generate leads, and improve conversions.

Key Responsibilities
Search Engine Optimization (SEO)

• Develop and implement effective on-page, off-page, and technical SEO strategies.
• Conduct keyword research, competitor analysis, and SEO audits.
• Optimize website content, metadata, and internal linking for search visibility.
• Manage backlink strategy, guest posts, and outreach campaigns.
• Monitor rankings and traffic using tools like Google Search Console, Ahrefs, SEMrush, or Moz.

Performance Marketing & Paid Campaigns

• Plan and manage Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads campaigns.
• Analyze ROI, CPC, CTR, and conversion performance; optimize campaigns regularly.
• Collaborate with designers and content writers for ad creatives and landing pages.

Social Media & Content Marketing

• Develop and execute organic social media strategies to grow engagement.
• Coordinate with content and design teams to maintain consistent brand tone.
• Plan and schedule posts using platforms like Buffer, Hootsuite, or Meta Business Suite.
• Manage campaigns for brand awareness, lead generation, and community building.

Analytics & Reporting

• Use Google Analytics 4 (GA4), Tag Manager, and Data Studio to track KPIs.
• Prepare monthly performance reports and actionable insights.
• Identify growth opportunities through trend and funnel analysis.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Communications, or Computer Applications (preferred).
• 2–5 years of hands-on experience in SEO and digital marketing.
• Strong understanding of Google Ads, Meta Ads, and SEO tools (Ahrefs, SEMrush, Moz, etc.).
• Working knowledge of Google Analytics 4, Search Console, and Tag Manager.
• Ability to plan and execute multi-channel marketing campaigns.
• Excellent written and verbal communication skills.
• Analytical mindset with strong attention to detail.

Good to Have

• Experience in SaaS, B2B, or Tech product marketing.
• Familiarity with email marketing, lead nurturing, and automation tools (Mailchimp, HubSpot, etc.).
• Knowledge of basic HTML, WordPress/Website CMS, or landing page builders.
• Understanding of local SEO and schema optimization.

Job Type: Full-time

Pay: ₹10,000.00 - ₹40,000.00 per month

Application Question(s):

• What is your current salary?(Per month - on hand)
• What is your Expected salary?(Per month - on hand)
• What is your Notice period?

Experience:

• SEO tools: 1 year (Required)

Location:

• Ahmedabad, Gujarat (Required)

Work Location: In person