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Digital Marketing Executive

3 years

0 Lacs

Posted:3 weeks ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

We are looking for a results-driven Digital Marketing Executive to develop and execute multi-channel marketing strategies. This role involves managing SEO, PPC, social media, email marketing, and content campaigns to boost brand visibility and drive engagement. If you have a data-driven mindset, creativity, and hands-on experience with digital tools, join us to make an impact! Key Responsibilities: Develop and implement digital marketing strategies across multiple channels, including SEO, PPC, social media, email marketing, and content marketing. Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.) to maximize ROI. Conduct keyword research, on-page and off-page SEO strategies to improve organic traffic and search rankings. Monitor and analyze website performance using Google Analytics and other web analytics tools to track KPIs and conversion rates. Create, manage, and schedule content for social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.). Execute email marketing campaigns, including audience segmentation, automation, and performance tracking. Collaborate with designers, developers, and content creators to produce engaging digital content. Stay updated with industry trends, emerging technologies, and best practices in digital marketing. Manage online reputation, including handling customer reviews and feedback. Prepare reports and provide insights to improve marketing performance and campaign effectiveness. Requirements: Minimum 3 years of experience in digital marketing, preferably in a similar role. Proficiency in digital marketing tools such as Google Ads, Facebook Business Manager, Google Analytics, SEMrush, Ahrefs, Mailchimp, etc. Strong knowledge of SEO, PPC, content marketing, and social media strategies. Hands-on experience with website CMS (WordPress, Shopify, etc.). Excellent analytical skills and the ability to interpret data-driven insights. Strong communication and content creation skills. Ability to work independently as well as in a team environment. Experience with A/B testing and performance optimization. Preferred Qualifications: Bachelor's degree in Marketing, Digital Marketing, Business, or a related field. Google Ads and HubSpot certifications are a plus. Show more Show less

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