Digital Marketing & Content Strategy Specialist

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About Us

Digital Marketing & Content Strategy Specialist

Key Responsibilities

• Digital Strategy & Execution

• Develop and implement result-driven digital marketing strategies across platforms (Google, Meta, LinkedIn, Instagram, etc.).
• Plan and execute paid ad campaigns (PPC, social media ads, retargeting).
• Monitor KPIs and optimize campaigns for maximum ROI.

• Content Strategy & Management

• Create and manage engaging, SEO-friendly content across social media, website, blogs, and email campaigns.
• Develop a content calendar aligned with brand campaigns and product launches.
• Collaborate with designers/creative teams for visual content creation.
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• SEO & Analytics

• Optimize website content, landing pages, and blogs for organic traffic.
• Conduct keyword research and competitor analysis.
• Track, analyze, and report digital performance using Google Analytics and other tools.
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• Brand Building & Community Engagement

• Strengthen the brand presence across social platforms through creative campaigns.
• Engage with online communities, influencers, and customers to build trust and loyalty.
• Drive innovation in digital storytelling to enhance brand voice.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Proven 3–6 years of experience in digital marketing and content strategy.
• Strong knowledge of SEO, SEM, Google Ads, social media platforms, and email marketing.
• Proficiency with analytics tools (Google Analytics, SEMrush, HubSpot, etc.).
• Creative thinker with excellent communication and writing skills.
• Ability to multitask, prioritize, and deliver in a fast-paced environment.

What We Offer

• Opportunity to work with a fast-growing, innovative brand.
• Creative freedom and space to experiment with fresh ideas.
• Competitive salary in the range of ₹6–18 LPA based on experience and expertise.
• Work-from-home flexibility with a 5-day working week.
• Growth-oriented role with learning opportunities.