Digital Marketing Consultant

Company Description

Pharoscion Global, established in January 2018, is a globally recognized leader in Digital Transformation, renowned for its certifications from Tata, Google, and Meta Apex Partner. With expertise in AI, Technology, and Marketing solutions, Pharoscion serves corporations and startups across 9+ countries. Supported by a team comprising alumni from prestigious institutions such as IITs and IIMs, the company specializes in customized, results-oriented strategies that address modern business challenges. From AI services to branding, data analytics, SEO/SEM, and performance marketing, Pharoscion delivers innovative, state-of-the-art solutions to empower businesses worldwide.

Role Description

This is a full-time on-site role for a Digital Marketing Consultant, based in Pune. The Digital Marketing Consultant will design, implement, and manage digital marketing campaigns to support client objectives. Responsibilities include developing effective marketing strategies, conducting data-driven web analytics, optimizing online channels, and collaborating with cross-functional teams to achieve measurable business outcomes. The role also entails maintaining up-to-date knowledge of digital trends and tools to ensure successful project execution and delivering measurable results that align with client goals.

Must Tools/Platforms Knowledge:

• Reddit, Quora, Medium, Microsoft Clarity, Paid Ads via Google, Meta, X, Partner Sites etc, GA4, GSC, Newsletters via Bravo, HubSpot, Mailchimp and more. Must Qualifications
• Comprehensive experience in Social Media Marketing and Digital Marketing on Meta, X, Google My Business, You tube, Pinterest, Reddit, Quora, Medium.
• Strong expertise in Web Analytics via GA4, GSC, Clarity and Online Marketplaces Marketing techniques
• Must have done influencer collaborations
• Excellent Communication skills for effective collaboration and presentation
• Proficiency in analyzing marketing metrics and driving data-informed strategies
• Prior experience in developing and optimizing performance marketing campaigns is essential
• Creative mindset with knowledge of emerging trends in digital marketing and
• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Ability to adapt to fast-paced environments while delivering high-quality results

Qualifications

• Expertise in Digital Marketing, including proficiency in SEO, SEM, and performance marketing
• Proven skills in Marketing and Marketing Strategy for developing and executing multifaceted campaigns
• Experience with Web Analytics to measure and optimize digital performance
• Knowledge of Sales principles to align marketing efforts with revenue objectives
• Strong communication and collaboration abilities
• Adaptability to dynamic markets and emerging trends in digital transformations
• Minimum of a Bachelor's degree in Marketing, Business, Communications, or relevant fields
• Previous experience in a consulting or agency environment is a plus