Digital Marketing Consultant - Instagram Specialist

3 years

0 Lacs

Posted:1 month ago| Platform: Linkedin logo

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Work Mode

Remote

Job Type

Full Time

Job Description

Job Title:

Digital Marketing Consultant (Instagram Specialist – US Fashion Market)

Freelance / Remote Opportunity


About the Role:

Digital Marketing Consultant / Freelancer

You will be responsible for assessing existing social presence, creating strategic roadmaps, executing growth campaigns, and aligning content with a high-end brand aesthetic, all while focusing on measurable performance and audience relevance.


Key Responsibilities:

  • Audit and optimize

    existing Instagram accounts for audience relevance, engagement quality, and algorithmic performance.
  • Develop and execute a

    region-specific Instagram growth strategy

    focused on attracting

    genuine, US-based followers

    .
  • Design monthly social media calendars that align with fashion/luxury trends, seasonal campaigns, and brand tone.
  • Collaborate with internal stakeholders (creative, content, analytics) to guide content development (Reels, stories, carousels, etc.).
  • Provide

    hashtag strategies, influencer recommendations, posting schedules

    , and engagement techniques tailored for the US market.
  • Regularly

    monitor, analyze, and report

    on key metrics such as follower growth, engagement rates, geo-demographics, and conversion impact.
  • Recommend and execute

    targeted paid campaigns

    when necessary to amplify visibility and audience relevance.
  • Stay updated on

    US fashion and lifestyle trends

    , Instagram algorithm changes, and competitive benchmarks.

Required Skills & Experience:

  • Minimum

    3 years of hands-on experience

    managing and scaling Instagram accounts in the

    fashion, luxury, or lifestyle

    domain.
  • Demonstrated success in growing

    authentic followers in the US region

    , not through bots or inorganic methods.
  • Deep understanding of

    Instagram Reels, stories, algorithm behaviors, and content performance metrics

    .
  • Strong ability to define and communicate

    content strategies and visual direction

    in collaboration with designers.
  • Experience running and optimizing

    Instagram Ads and influencer collaborations

    .
  • Knowledge of social media analytics tools (Meta Insights, Sprout, Later, Hootsuite, etc.).
  • Strong communication and reporting skills, with a data-driven approach to decision-making.
  • Prior experience working with

    DTC brands or e-commerce companies

    in the fashion/luxury space is highly desirable.

What We’re Looking For:

  • A strategic thinker who can take ownership from day one.
  • Someone who understands

    luxury fashion consumers in the US

    — their behavior, preferences, and triggers.
  • Not just someone who can “post,” but someone who can

    build a digital identity and grow influence

    authentically.
  • Professionalism, transparency, and ability to work independently under minimal supervision.

Engagement Type:

  • Freelance / Part-Time Consultant

  • Initial 3-month engagement, with the possibility of extension based on performance and outcomes
  • Remote (must be available to work and report in IST or EST time windows occasionally)

To Apply:

portfolio, Instagram accounts you've worked on

suhas@plainsurf.com


Subject line: Digital Marketing Consultant – Instagram Specialist

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