Digital Marketing Consultant - Instagram Specialist

Job Title:

Digital Marketing Consultant (Instagram Specialist – US Fashion Market)

Freelance / Remote Opportunity

About the Role:

Digital Marketing Consultant / Freelancer

You will be responsible for assessing existing social presence, creating strategic roadmaps, executing growth campaigns, and aligning content with a high-end brand aesthetic, all while focusing on measurable performance and audience relevance.

Key Responsibilities:

• Audit and optimize

  existing Instagram accounts for audience relevance, engagement quality, and algorithmic performance.
• Develop and execute a

  region-specific Instagram growth strategy

  focused on attracting

  genuine, US-based followers

  .
• Design monthly social media calendars that align with fashion/luxury trends, seasonal campaigns, and brand tone.
• Collaborate with internal stakeholders (creative, content, analytics) to guide content development (Reels, stories, carousels, etc.).
• Provide

  hashtag strategies, influencer recommendations, posting schedules

  , and engagement techniques tailored for the US market.
• Regularly

  monitor, analyze, and report

  on key metrics such as follower growth, engagement rates, geo-demographics, and conversion impact.
• Recommend and execute

  targeted paid campaigns

  when necessary to amplify visibility and audience relevance.
• Stay updated on

  US fashion and lifestyle trends

  , Instagram algorithm changes, and competitive benchmarks.

Required Skills & Experience:

• Minimum

  3 years of hands-on experience

  managing and scaling Instagram accounts in the

  fashion, luxury, or lifestyle

  domain.
• Demonstrated success in growing

  authentic followers in the US region

  , not through bots or inorganic methods.
• Deep understanding of

  Instagram Reels, stories, algorithm behaviors, and content performance metrics

  .
• Strong ability to define and communicate

  content strategies and visual direction

  in collaboration with designers.
• Experience running and optimizing

  Instagram Ads and influencer collaborations

  .
• Knowledge of social media analytics tools (Meta Insights, Sprout, Later, Hootsuite, etc.).
• Strong communication and reporting skills, with a data-driven approach to decision-making.
• Prior experience working with

  DTC brands or e-commerce companies

  in the fashion/luxury space is highly desirable.

What We’re Looking For:

• A strategic thinker who can take ownership from day one.
• Someone who understands

  luxury fashion consumers in the US

  — their behavior, preferences, and triggers.
• Not just someone who can “post,” but someone who can

  build a digital identity and grow influence

  authentically.
• Professionalism, transparency, and ability to work independently under minimal supervision.
  

Engagement Type:

• Freelance / Part-Time Consultant

• Initial 3-month engagement, with the possibility of extension based on performance and outcomes
• Remote (must be available to work and report in IST or EST time windows occasionally)
  

To Apply:

portfolio, Instagram accounts you've worked on

suhas@plainsurf.com

Subject line: Digital Marketing Consultant – Instagram Specialist