Digital Marketing And Website Developer

Job Summary We are seeking a dynamic and results-driven specialist to manage and optimize our company's online presence. This dual role involves developing and executing comprehensive digital marketing strategies to drive traffic and leads, as well as designing, building, and maintaining our websites to ensure an excellent user experience (UX). The ideal candidate will be a creative problem-solver with strong analytical and technical skills who can bridge the gap between marketing initiatives and web functionality.  Key Responsibilities Digital Marketing Strategy & Execution: Plan, execute, and manage all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising. Website Design & Development: Design, build, and maintain the company's websites and landing pages, ensuring they are visually appealing, user-friendly, and optimized for maximum speed and scalability. Content Management & SEO: Collaborate with content creators to produce engaging, high-quality content and optimize it for search engines through keyword research and on-page optimization to increase organic traffic. Performance Analysis & Reporting: Measure and report the performance of all digital campaigns and website metrics (ROI, KPIs, website traffic, conversion rates) using tools like Google Analytics, Search Console, and social media insights. User Experience (UX) Optimization: Optimize user funnels and collaborate with design and development teams to enhance the end-to-end customer journey and improve conversion rates. Technical Problem Solving: Identify and fix technical issues, bugs, or errors in online content and website functionality to ensure a seamless user experience. Trend Awareness: Stay up-to-date with the latest digital marketing trends, technologies, and web development best practices, providing leadership perspective for adoption where appropriate.  Required Skills and Qualifications Education: A Bachelor's degree in Marketing, Communications, Computer Science, or a related field. Experience: Proven working experience in both digital marketing and website development, with a portfolio of successful projects. Technical Skills: Proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics). Working knowledge of HTML, CSS, and JavaScript development and constraints. Experience with content management systems (CMS) like WordPress or Magento. Familiarity with marketing automation and ad serving tools (e.g., HubSpot, Google Ads, Meta Ads Manager). Soft Skills: Strong analytical ability, creativity, excellent communication and project management skills, and the capacity to work both independently and collaboratively in a fast-paced environment.