Job
Description
MSI Services Pvt. Ltd. is currently hiring suitable candidates for the role - "Digital Marketing Analyst” within our business operations in Bangalore, India. Job Summary: We are seeking a detail-oriented and proactive Digital Marketing Analyst to manage and enhance the organic search presence of www.msisurfaces.com. The ideal candidate will play a critical role in improving keyword rankings, technical site health, and content visibility across product and informational pages. This position requires strong expertise in on-page and technical SEO, hands-on experience with analytics tools, and the ability to collaborate cross-functionally with Marketing, IT, and product teams. Key Responsibilities: Specific Task Categories (Based on Internal SEO Task Tracker): • Metadata and header updates (meta titles, descriptions, H1s, alt tags) • Schema and canonical tag maintenance • Sitemap updates and broken link resolution • 404 and server error monitoring, 301 redirection and blog redirection handling • GTM code updates and indexation issue resolution • Content and hyperlink optimization • Navigation improvements and dropdown content edits • SEO alignment for new product/category launches Candidate Requirements/Qualification • 3–5 years of proven experience in digital marketing with a strong focus on SEO . • Experience working on or managing U.S.-based websites; Building Materials / Construction Supplies sector experience is a plus. • Demonstrated ability to grow organic traffic significantly within a short time frame. • Proficiency in local SEO management across 60+ locations. • Expertise with tools such as Ahrefs, SEMrush, Screaming Frog, Google Business Profile (GMB), and GA4. • Strong communication, analytical, and project management skills. • Awareness of Google's evolving stance on AI-generated content and a demonstrated ability to leverage AI insights to produce high-quality, search-optimized content. • Experience with prompt engineering and the use of AI tools like ChatGPT, Bing Chat, or other large language models to enhance SEO efforts. This includes generating SEO -optimized meta descriptions, structured data, and identifying optimization opportunities from AI-generated audits. • Proficient in GA4, Google Search Console, SEMrush, Screaming Frog, and basic HTML/CSS. • Excellent communication, reporting, and documentation skills. • Skilled in Excel or Google Sheets for SEO tracking and task management. • Highly organized, self-driven, and capable of managing multiple SEO priorities. Show more Show less
