Digital Marketing Analyst IND

1. Job Purpose

Reporting to the Asst Digital Analytics Manager, the Digital Marketing Analyst will partake in the day-to-day analytical and conversion rate optimization of the OSB brand group digital assets.

This role is responsible for providing insight of user journey and behavior across the groups portfolio of websites across all digital touch points; with the primary focus in analyzing and optimizing the performance of the sites.

The role requires an experienced analyst with knowledge and experience within web analysis, Google Analytics, Google Ads and Reporting. The ability to promote change in websites and understand customer journey is essential along with proficiency in MS Excel, Lookerstudio and MS PPT. In addition to this, the Digital Marketing Analyst will troubleshoot, identify patterns, and generate new approaches to reporting.

1. Core Responsibilities

• Support projects, campaigns and regulatory changes led by both the Digital & Communications team, through requirement gathering and detailed analysis
• Strong analytical skills to provide insight as well as recommendations for change as part of a continual measurement
• Production of regular reporting and benchmarking website performance; interpreting and presenting their content
• Production of ad hoc analysis on website behaviour, KPI trends and engagement with new and existing functionalities
• Monitor and competitor analysis of digital assets and touchpoints online
• Maintain the company’s compliance standards and complete all required compliance training.

1. Experience Requirements

• Commercial experience in an analytical role (preferably within Web Performance & Ecommerce)
• 3+ years' experience working with Google Analytics 4 & Google Ads
• Creating customized Google Analytics reports and Google Ads Optimization
• Strong verbal & written communication skills
• Ability to create and produce clear and balanced reports in Lookerstudio (aka GDS) & Excel
• HTML (including CSS) is desirable.
• Previous experience working within the Financial Services industry is desirable.

1. Skill/Knowledge Requirements

•  

  Google Analytics 4, Lookerstudio/GDS(formerly)  A/B & Multivariate test reporting, GoogleTagmager/GTM, Google Ads.

• Reporting: Google Data studio/Looker studio, Microsoft Excel (advanced user capable of macro-building), Microsoft PowerPoint
• HTML skills (including CSS) are desirable
• An intermediate level of knowledge of Microsoft Word and Excel is essential

1. Required Qualifications/Certifications

• Degree level education in relevant subject and Google certifications
• Good standard of English