Digital Marketer

As the Digital Marketer, you will lead our marketing efforts for web-related and SaaS products. This position is ideal for a seasoned marketer with a 'T-shaped' skill set, combining broad marketing knowledge with deep expertise in specific areas. You will be responsible for driving customer acquisition, engagement, retention, and developing innovative marketing strategies.

Roles and Responsibilities:

• Strategic Planning: Develop and execute a comprehensive marketing strategy to drive growth for our web and SaaS products.
• Customer Acquisition and Retention: Implement strategies to attract and retain users, utilizing various digital marketing channels.
• SEO & SEM: Oversee search engine optimization and marketing efforts to maximize online visibility and traffic.
• Affiliate & Referral Marketing: Expand and optimize affiliate and referral programs.
• UX & Design Collaboration: Work closely with design and UX teams to ensure product interfaces are user-friendly and align with marketing goals.
• Data-Driven Decision Making: Utilize analytics to guide marketing strategies, making data-informed decisions to optimize performance.
• Budget Management: Manage the marketing budget, ensuring efficient allocation of resources for maximum impact.
• AI Tool Integration: Leverage AI tools to optimize marketing campaigns, enhance customer insights, and improve decision-making for better results.

Requirements:

• Bachelor's or Master's degree in Engineering, Marketing, or a related field.
• 2-3 years of digital marketing experience.
• Expertise in SEO, SEM, digital advertising, and web analytics.
• Familiarity with AI tools that can assist in product marketing activities.
• Excellent communication, collaboration, and project management skills.
• Innovative and strategic thinker with strong problem-solving abilities.
• Background in UX and design principles is beneficial.