Digital Marketer

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Job Summary

skilled and compliance-aware Digital Marketer

Key Responsibilities

• Plan, execute, and optimize

  lead generation campaigns

  through Meta Ads, Google Ads, YouTube Ads, and other digital platforms
• Manage and improve

  SEO performance

  (on-page, off-page, and keyword strategy) to increase organic traffic and leads
• Monitor, analyze, and optimize campaign performance to achieve

  better CPL, CPA, and ROI

• Ensure all digital marketing activities comply with

  healthcare and pharma advertising guidelines

• Optimize website and landing pages for

  conversion rate improvement (CRO)

• Track performance using analytics tools and prepare

  regular reports with insights

• Coordinate with content and design teams for ad creatives and messaging
• Stay updated with latest digital marketing trends, tools, and platform policies.

Required Skills & Qualifications

• Proven experience in

  lead generation through Meta Ads, Google Ads, and YouTube Ads

• Strong understanding of

  SEO for healthcare/pharma websites

• Hands-on experience with

  Google Analytics, Search Console, Ads Manager

• Knowledge of CRM, email marketing, or WhatsApp marketing
• Knowledge of conversion tracking, pixels, and tagging
• Understanding of healthcare compliance and ad policies
• Strong analytical and communication skills